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Nurturing Inquiries Into Lasting Patient Relationships
Key Insights Your prospective patient could be in any of the three patient funnel phases, and so it’s important to meet them where they are with the information and communication provided. Responding quickly and in a valuable way to inbound patients can be the differentiating factor between booking an appointment …
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6 Steps To Align Your Healthcare Marketing With Business Growth Goals
Key Insights Set specific, attainable goals that are important to all stakeholders Implement measurable tactics to monitor campaign performance Track patient booked rate and patient lifetime value to analyze the quality of new business Introduction Without clearly identified goals or strategies to measure results, your healthcare marketing efforts may be …
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