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How to Conquer the Biggest Higher Ed Marketing Challenges in 2025
Key Insights Higher Education Marketing Must Adapt to Changing Student Behavior: With the demographic cliff, the rise of alternative education pathways, and AI-driven search, universities must rethink their strategies to reach prospective students. AI, Social Search, and Privacy Shifts Require a Smarter Digital Approach: Traditional SEO strategies and digital advertising …
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How to Market a New Program: Make SEO the Foundation of Your Higher Ed Marketing
Key Insights Alternative credentials and other innovative program offerings are reshaping higher education. To successfully launch these programs, your institution needs a strategic approach tailored to its unique structure, appeal, and audience. SEO ensures your program is visible to prospective students at the start of their search, putting your institution …
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Paula French Hosts Webinar for Bay Path University’s Leading Edge Series
Search Influence’s Director of Sales and Marketing, Paula French, presents the guest webinar Digital Marketing in 2025: Best Practices for Higher Education on Wednesday, January 22 at 12 PM EST, as part of Bay Path University’s Leading Edge Thinking in Higher Education Series. In her webinar, Paula will explore three …
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66 Higher Education Marketing Stats [2025]
Key Insights Entering 2025, higher education marketers must revisit their strategies to ensure they reflect today’s learners’ preferences while driving measurable outcomes. Marketers must reassess their campaign priorities, metric-tracking strategy, and overall performance to remain competitive in the new year. Building a strong strategy for 2025 requires external data to …
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UPCEA Webinar Recap: Top Higher Education SEO Trends for 2025
Key Insights With enrollment trends shifting, target learners evolving, and search habits changing, your 2025 higher ed SEO strategy may need a refresh. In a webinar with UPCEA, Search Influence shared tips and tricks for accommodating new search trends such as AI Overviews and social search to ensure your institution …
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Search Influence Shares Higher Education SEO Insights at UPCEA MEMS 2024
Director of Sales & Marketing Paula French, Digital Advertising Manager Jeanne Lobman, and Co-Founder and CEO Will Scott represented Search Influence at the 33rd Annual UPCEA Marketing, Enrollment Management, and Student Success (MEMS) Conference in Philadelphia. The Search Influence team made a splash at our third appearance at the higher …
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The Kids Are All Doing It: Your Guide to Social Search [The Influencer – Oct 2024]
Insights from Co-Founder and CEO Will Scott Social Search: How Gen Z & Millennial Search Habits Are Changing WILL SCOTT | 10-MINUTE READ Discover why Gen Z and Millennials are choosing social search over search engines. Learn how you can still use SEO strategies to capture their attention! Read More …
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Track and Report the Right Higher Ed Marketing Analytics to Improve Your Strategy
Key Insights Many institutions don’t track crucial metrics like cost per inquiry (CPI) and cost per enrolled student, missing opportunities to optimize their marketing efforts and better allocate resources. Higher education institutions need precise tracking and insights to enhance their marketing strategies, effectively engage prospective students, and drive enrollment. Institutions …
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What’s Included in Higher Education Cost Per Inquiry (CPI) for Marketing?
Properly calculating CPI is vital for higher education institutions to gauge the effectiveness of their marketing efforts and avoid inefficiencies. To gain a complete picture of their marketing costs and CPI, institutions must consider all related expenses, including media spend and staff salaries. Implementing advanced tools like CRM systems can …
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Higher Ed Marketing Insights From Paula French’s Article for University Business
Search Influence’s Director of Sales and Marketing Paula French recently wrote an article for University Business sharing expert insights for higher education marketers. This article, titled “How to boost adult learner enrollment by tracking the right costs,” discusses the importance of establishing a metric-driven approach to efficiently attract the modern …
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