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How to Measure Paid Advertising Success in Higher Education—and Why an Agency Can Help
Measuring paid advertising success in higher education isn’t always a cakewalk. See how Search Influence can help you measure your campaigns’ efficiency with ease.
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Gain Recruitment SEO Insights From Will Scott’s Recent UPCEA Blog Post
Uncover recruitment SEO secrets from Search Influence CEO Will Scott’s most recent guest blog post published by UPCEA. Read on for more insights!
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Will Scott Talks Higher Education Schema in Seer Interactive Guest Blog
Having trouble speaking Google’s language? Learn all you need to know about higher education schema with Search Influence’s Will Scott.
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2024 Higher Education Marketing Benchmarks: Get Past Your Blindspot
Key Insights A shifting higher education playing field is causing universities to reevaluate their results and the costs associated with them. Despite increased competition and an evolving modern learner, higher education marketing departments can still reach their enrollment goals by tracking the right metrics to inform future strategies. New Search …
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Higher Education Marketers: Here’s How to Convince Your Boss to Invest in SEO
Key Insights SEO is critical for higher education institutions, yet only 51% have an established SEO strategy. If your institution isn’t investing in SEO, you’re missing opportunities to reach prospective students and keep up with your competition. Understanding and communicating the long-term benefits of SEO to your higher-ups can help …
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10 Winning Higher Education Marketing Strategies
Research shows that 93% of Americans think they are better drivers than average, 90% of teachers think they are more skilled than their peers, and this overestimation is pervasive across many skills — including logic tests. For the typical higher education institution, effective marketing strategies are like that. Mathematically speaking, …
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Unlocking Higher Ed SEO: Insights From Alison Zeringue’s UPCEA Blog
Search Influence’s Director of Account Management Alison Zeringue wrote a blog post for our trusted partners at the University Professional and Continuing Education Association (UPCEA) titled “Paid Search & SEO in Higher Ed: Are Our Search Marketing Priorities Right?” Summarizing Alison Zeringue’s UPCEA Blog In her blog post, the digital …
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Demystifying Higher Ed SEO’s Real ROI: Insights From Will Scott’s UPCEA Blog
For many higher education institutions, SEO is an untapped goldmine. Despite reigning in higher website visibility, user traffic, and conversion rates, colleges and universities overlook SEO as part of their digital marketing strategy. Why? They don’t see SEO as a tactic that will deliver a solid return on their investment. …
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From the Minds of Higher Education Marketing Experts: Highlights From the UPCEA SEO Research Study
Key Insights Universities are investing in paid search, which demonstrates they see search as an important part of the prospect’s journey. However, SEO does not get this same level of investment. SEO is an underleveraged opportunity for schools to increase enrollment. SEO is critical in reaching prospective students and the …
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Higher Education Technical SEO to Solve Your Website Woes
Higher Education Technical SEO to Solve Your Website Woes at #UPCEA2023 As higher education institutions continue to evolve, it’s more important than ever to ensure that their websites are up to date and optimized for organic traffic and search engine performance. To accomplish this, universities must be aware of best …
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