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Higher Education Marketers: Here’s How to Convince Your Boss to Invest in SEO
Key Insights SEO is critical for higher education institutions, yet only 51% have an established SEO strategy. If your institution isn’t investing in SEO, you’re missing opportunities to reach prospective students and keep up with your competition. Understanding and communicating the long-term benefits of SEO to your higher-ups can help …
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10 Winning Higher Education Marketing Strategies
Research shows that 93% of Americans think they are better drivers than average, 90% of teachers think they are more skilled than their peers, and this overestimation is pervasive across many skills — including logic tests. For the typical higher education institution, effective marketing strategies are like that. Mathematically speaking, …
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Unlocking Higher Ed SEO: Insights From Alison Zeringue’s UPCEA Blog
Search Influence’s Director of Account Management Alison Zeringue wrote a blog post for our trusted partners at the University Professional and Continuing Education Association (UPCEA) titled “Paid Search & SEO in Higher Ed: Are Our Search Marketing Priorities Right?” Summarizing Alison Zeringue’s UPCEA Blog In her blog post, the digital …
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Demystifying Higher Ed SEO’s Real ROI: Insights From Will Scott’s UPCEA Blog
For many higher education institutions, SEO is an untapped goldmine. Despite reigning in higher website visibility, user traffic, and conversion rates, colleges and universities overlook SEO as part of their digital marketing strategy. Why? They don’t see SEO as a tactic that will deliver a solid return on their investment. …
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From the Minds of Higher Education Marketing Experts: Highlights From the UPCEA SEO Research Study
Key Insights Universities are investing in paid search, which demonstrates they see search as an important part of the prospect’s journey. However, SEO does not get this same level of investment. SEO is an underleveraged opportunity for schools to increase enrollment. SEO is critical in reaching prospective students and the …
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Higher Education Technical SEO to Solve Your Website Woes
Higher Education Technical SEO to Solve Your Website Woes at #UPCEA2023 As higher education institutions continue to evolve, it’s more important than ever to ensure that their websites are up to date and optimized for organic traffic and search engine performance. To accomplish this, universities must be aware of best …
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Search Influence to Present at the 2022 UPCEA MEMS Conference
At UPCEA’s 31st Annual MEMS Conference, Search Influence’s Director of Account Management Alison Zeringue will co-present “Beat Brand Boredom: Aligning Brand With Student Experience to Reinvigorate Interest in Your School,” alongside Alicia Jasmin, Shiela Flatz, and Nico Rose — higher education marketing experts from the Tulane School of Professional Advancement …
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Search Influence Hosts Higher Education Marketing Series, “Plan, Track, and Earn Buy-In for Your Higher Education Marketing Strategy”
Search Influence will host Plan, Track, and Earn Buy-In for Your Higher Education Marketing Strategy, a free, three-part training series. The series is designed to help higher education marketers create a strategic and measurable marketing plan and build excitement for the plan among stakeholders. Watch all three recordings here. Session …
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How Your Website’s Speed Can Impact Your Institution’s Recruitment Goal
Key Insights Site speed is a key ranking factor—even more so with Google’s Core Web Vitals rollout. Data suggests lower load times leads to a drop in overall conversions. You can consistently monitor site speed with free tools. According to previous Google data, users tend to abandon a loading site …
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Search Influence Presents Virtual Higher Education Marketing Training, “How to Gain Stakeholder Trust & Buy-in on New Marketing Strategies”
Watch the recording of this training session here. About the Virtual Training As an education marketer, it’s your job to help deans, admissions, and other stakeholders understand how new marketing strategies will fuel student growth. Join Search Influence for a virtual training that demonstrates how to build a case for …
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