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Search Influence Shares Higher Education SEO Insights at UPCEA MEMS 2024
Director of Sales & Marketing Paula French, Digital Advertising Manager Jeanne Lobman, and Co-Founder and CEO Will Scott represented Search Influence at the 33rd Annual UPCEA Marketing, Enrollment Management, and Student Success (MEMS) Conference in Philadelphia. The Search Influence team made a splash at our third appearance at the higher …
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Should You Be Marketing During a National Crisis?
Data shows that marketers who continue marketing during economic, political, health, or environmental crises recover faster and build stronger customer trust than those who cut back. In times of crisis, whether it’s an economic downturn or a natural disaster, your marketing strategy must adapt to meet changing consumer needs and …
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WEBINAR: Top Trends for Your 2025 SEO Strategy [Search Influence and UPCEA]
About the Higher Ed SEO Trends Webinar Search Influence and UPCEA hosted the joint webinar “Top Trends for Your 2025 SEO Strategy to Attract the Modern Learner.” AI-generated search results and social search have transformed user behavior, including how prospective students research and apply to institutions. As higher education marketers, …
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Learn About Key Higher Education Marketing Metrics From Paula French’s UPCEA Blog
Search Influence’s Director of Sales and Marketing Paula French recently wrote a guest blog post for UPCEA titled “How Higher Education Marketing Metrics Help You Boost Enrollment.” While this is Paula’s first guest blog post for UPCEA, she is a regular speaker at UPCEA conferences and our joint webinars. As …
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Track and Report the Right Higher Ed Marketing Analytics to Improve Your Strategy
Key Insights Many institutions don’t track crucial metrics like cost per inquiry (CPI) and cost per enrolled student, missing opportunities to optimize their marketing efforts and better allocate resources. Higher education institutions need precise tracking and insights to enhance their marketing strategies, effectively engage prospective students, and drive enrollment. Institutions …
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What’s Included in Higher Education Cost Per Inquiry (CPI) for Marketing?
Properly calculating CPI is vital for higher education institutions to gauge the effectiveness of their marketing efforts and avoid inefficiencies. To gain a complete picture of their marketing costs and CPI, institutions must consider all related expenses, including media spend and staff salaries. Implementing advanced tools like CRM systems can …
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Higher Ed Marketing Insights From Paula French’s Article for University Business
Search Influence’s Director of Sales and Marketing Paula French recently wrote an article for University Business sharing expert insights for higher education marketers. This article, titled “How to boost adult learner enrollment by tracking the right costs,” discusses the importance of establishing a metric-driven approach to efficiently attract the modern …
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