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Should You Be Marketing During a National Crisis?
Marketing during a national crisis helps your brand stay the course in the face of adversity. Explore budget-friendly strategies with Search Influence.
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LIVE WEBINAR: Top Trends for Your 2025 SEO Strategy [Search Influence and UPCEA]
Join Search Influence and UPCEA for a webinar on adapting your 2025 higher ed SEO strategy to attract modern learners. Sign up now to secure your spot!
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Learn About Key Higher Education Marketing Metrics From Paula French’s UPCEA Blog
Learn how tracking higher education marketing metrics boosts enrollment with insights from Paula French’s guest blog for UPCEA.
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Track and Report the Right Higher Ed Marketing Analytics to Improve Your Strategy
Discover how Search Influence leverages higher education marketing analytics to optimize strategies, boost enrollment, and track key metrics effectively.
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What’s Included in Higher Education Cost Per Inquiry (CPI) for Marketing?
Properly calculating CPI is vital for higher education institutions to gauge the effectiveness of their marketing efforts and avoid inefficiencies. To gain a complete picture of their marketing costs and CPI, institutions must consider all related expenses, including media spend and staff salaries. Implementing advanced tools like CRM systems can …
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Higher Ed Marketing Insights From Paula French’s Article for University Business
Search Influence’s Director of Sales and Marketing Paula French recently wrote an article for University Business sharing expert insights for higher education marketers. This article, titled “How to boost adult learner enrollment by tracking the right costs,” discusses the importance of establishing a metric-driven approach to efficiently attract the modern …
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