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The Rise of the Silver Surfers: Engaging Older Americans Online
In honor of Older American’s Month, let’s take a look at the latest trends and talk about engaging this audience! “So, who exactly is considered an older American?” you might ask yourself. Well, based on the Older Americans Act of 1965, you could say anyone over 60, basically Baby Boomers …
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3 Ways to Present Share-Worthy Visual Content
Content is the reigning king of the marketing world, but the way that content is presented can be instrumental in its success. The most well-written, interesting article won’t do very well if it’s a long block of text. We live in a very visual world, so companies and marketing experts …
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Healthy Content: 4 Tips to Drive Conversions in the Medical Industry
In the medical and plastic surgery industries, it can be hard to get past the medical jargon and engage with readers online. But despite these challenges, building up an online presence is vital in this day and age. Everyone online wants to gather information quickly, and they seek immediate gratification …
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Show Me An Infographic, Mister! New Orleans’ Unique Content Marketing Approach
There’s definitely a story behind New Orleans—the city of festivals. And it’s an insider story you likely haven’t seen online before. For example, what New Orleans tradition includes 822 floats and is 21,000 riders strong? What celebration features more than 130 pyramids of burning logs? When it comes to content marketing, …
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How Infographics Can Give Your Online Strategy a Facelift
No industry knows the importance of image more than plastic surgery. Before and after pictures are worth a thousand words, and prospective patients heavily rely on visual information derived from those pictures when deciding which cosmetic procedures to explore. However, plastic surgery websites do not have to restrict themselves to …
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How A Little Nip And Tuck Can Improve Your SEO
Makeovers aren’t just for mommies looking to restore and improve their post-pregnancy appearance through multiple, personalized plastic surgery procedures. Makeovers can also work wonders for websites in the cosmetic medicine industry. If your website isn’t bringing you a consistent stream of new patients, it may be time to give your …
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Five for Friday: Is Your Social Media In Good Hands? Link-Dieting & More
1. New Year, New Link Takedown – Search Engine Land As we all know, many sites were put on Google’s naughty list thanks to Penguin’s distaste for bad links. Their next move? Request, request, request. Looking back on 2014, Google certainly got a lot of action. Torrent Freak reports that …
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Google+ Crush Saga: Your Guide To Social Media Sweetness
Google+ is SO complicated! That’s what a lot of our clients tell us. They get frustrated and, to be honest, so do we. There are so many questions! It can be overwhelming. What kind of Google+ page should you create? Which Google+ page should you use for posts and updates? …
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SEO vs. PPC: What’s The Difference Anyway?
A while back, SEO guru David McBee wrote a post in his awesome blog about how he differentiates SEO tactics from PPC strategies. In David’s mind, it can all be related to the difference between dieting and plastic surgery. SEO is a diet, and PPC is plastic surgery. To illustrate …
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Make Your Infographics Count
Infographics have been around for years. We have seen them in cave paintings and hieroglyphics. William Playfair was credited with the first area chart and pie chart in his 1790 book, The Commercial and Political Atlas. Over the years, we have pushed forward the design of learning concepts with the …
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