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The Top Five Ways to Optimize Instagram Accounts for SEO
Nowadays, it isn’t enough to simply have great content, because to be honest… a ton of people have great content. Businesses have to be smarter and more competitive to get their content in front of the right people. With the ever-growing popularity of social media, accomplishing this has become easier …
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Drive Conversions With Instagram Shopping Product Tagging
Ever have one of those “OMG I need it” moments when scrolling Instagram? What if I told you your customers can go from “Oh my God” to “It’s mine” in just a few taps? Instagram is making it even easier for you to give potential customers seamless shopping experiences with …
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Up Your Instagram Game With Effective (and Free) Hashtag Research Strategies
#Winning. #Selfie. #Hashtag. While hashtags have crept into our vocabulary (whether sarcastically or not) and may seem like an afterthought, they’re actually effective marketing tools that need to be taken seriously when it comes to your Instagram strategy. I want you to walk away from this post with a newfound …
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Nine Reasons Facebook & Instagram Ads Are a Powerful Combo
If you asked someone to name a social media network five years ago, their answer would probably have been “Facebook.” But in 2019, there’s an entire social media ecosystem with distinct content, styles, and user groups. Facebook continues to dominate, but with such a dynamic social media landscape, who knows …
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Planning Your Vacation Destination Using Instagram – Ariel Tusa on WWL
Ariel Tusa, Account Supervisor at Search Influence, joined Great Day Louisiana to share how you can use Instagram to plan your vacation like a local. Learn how to build your next trip itinerary using: Hashtags Geotags Creating and organizing Instagram “Collections” Travel bloggers and travel magazines Instagram is a dynamic …
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Seven Tactics to Maximize Your Restaurant’s Organic Reach On Instagram
In the world of pay-to-play, restaurants are seeing their organic reach diminish across social media. Organic reach is the number of unique people who have seen your unpromoted post. When posting organically, you rely on the social platform’s algorithm to distribute your content to whoever it chooses to show your …
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7 Best Social Media Platforms for Your Digital Marketing Strategy in 2019
Social media is an essential element of a holistic and integrated marketing plan. Different social media platforms allow you to create and share content, reach specific audiences, and accomplish your marketing and business goals. Before you begin expanding your current social media marketing, make a plan. Here are some questions …
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Harness the Power of Video on Social Media
To succeed in today’s competitive environment, companies have to convince us to choose their products and services in an instant. What better way to do that than with videos? Let’s face it, people love videos! Sight, sound, and motion can be a powerfully positive combination. We’ve all felt it. Videos …
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Everything You Need to Know About Social Media Images
Social media users are 10x more likely to engage with a post that includes a photograph or other visual. And, on platforms like Instagram, without a photo, you can’t post at all. So, no matter what industry you’re in—or even for your personal profiles—if you want to reach the 2.34 …
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The Travel Marketer’s Guide to Capturing the Romance Market
With the right targeting and audience intelligence, it can be easy for travel marketers to sweep romantic travelers off their feet. Many businesses in key travel markets are missing the opportunity to market to romantic travelers. The latest data shows that romantic travel trends go beyond the obvious honeymooners and …
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