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Are Your Keywords Sabotaging Your SEO Efforts?
Choosing the right keywords to target is one of the most important aspects of a successful SEO campaign. The goal of SEO campaigns is to get more online visibility, more traffic to your site, and more sales and leads. Keyword selection is central to bringing these goals to life. Keyword …
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Is Your Website Healthy? Increase Its Organic Intake & Watch It Grow!
Whether you’ve noticed it or not, all website owners are in the parenthood business. Our websites are our babies; despite how frustrating they can seem, how stressed they make us, and how much of our money and time they require, we love them anyway. And, of course, we want them …
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Google Ranking: No ShortCutts to Success
More often than not, our clients ask why their keywords aren’t as high up on Google as they should be. Is it a penalty issue? Is it an algorithm change? Or is it your content? Recently, I had a client that asked these exact questions. Here at SI, our job …
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5 for Friday — Links, Stories, & Posts for Your Weekend
1. Google To Protect Paid Search Keyword Data, Making it ‘NotProvided’ – Search Engine Journal This article discusses a report that Google will stop passing keyword data to analytics software, even for AdWords advertisers. The three main points of the article state that Google will likely stop providing referrer data …
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Heaps of SEO from Down Under
While I was in Australia earlier this year, I used google.com.au to search for a good happy hour spot after a long day at Bondi beach (they have free beach wi-fi!!). No matter how hard I searched, the best watering holes weren’t showing up in my search results. Little to …
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Google suggests: An overview of SEO
Three months ago I started working at Search Influence. I thought I knew a lot about SEO, boy was I wrong. After what seemed like a crash course in everything we do here, I thought I would put together an overview of what I’ve learned: SEO After 45 (!) trainings …
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How to Link Your AdWords and Webmaster Tools Accounts
Google recently announced a new feature in the “Dimensions Tab” of Google AdWords. Once you link your AdWords account to your Webmaster Tools account, you will be able to view the “Paid and Organic” data. This report shows you a variety of valuable information, including the organic keywords that are …
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Expand Keywords for Expanded Results
Keywords are the key—no pun intended—to driving traffic to your site, and is part of the SEO basics a site owner needs to know. A smart business manager will put a great deal of thought into which terms to target. Even a fantastic list can always use improvement—however, four simple …
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Penguin 2.0 May Not Be Done Just Yet
We’ve been watching Penguin 2.0 and its effects, and as a team we have noticed some fluctuating data that suggests the algorithm has not quite settled in yet. In another blog post, I put it out there that rankings are not everything, and they are not the primary measure of …
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Keyword Rankings are Important … Just Maybe Not as Important
I have always been hesitant to use keyword ranking reports as the focus for a successful SEO campaign. They are a useful measure, but they aren’t the most important, nor are they reliable and trustworthy. Don’t get me wrong. Ranking reports have value. Just not as the primary reporting standard. …
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