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Search Tools, Edit Wars, and More: Get the Gist of Wikipedia for Businesses
What is the Loch Ness Monster? Who is Monty Python? What is the history of Starbucks? Every time you do a Google search for practically any event, business, person, phrase, song, or obscure piece of trivia, Wikipedia seems to be right there at the top of the search results. Wikipedia, …
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Let’s Get Medical: How To Manage Healthcare Listings On G+
When it comes to adding healthcare listings in Google My Business (now the one-stop shop that includes Google Plus business management), there are many things to consider when managing multiple entities within one location. While building out multiple listings unnecessarily is not ideal, some instances may call for multiple listings …
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SEO for 2015: Meet the New Boss, Same as the Old Boss
The world of SEO is constantly changing. Google, the big prize for search engine ranking, may change its search algorithms from 500 to 600 times a year, and major updates like Panda, Penguin, and Pigeon are rolled out on a fairly regular basis. And while your business can’t shift SEO …
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Five For Friday: Do You Like Your Friends, Busting SEO Myths, and More
1. You’re Doing It Wrong: This App Tells You If You Actually Have Friends – Tech Crunch Ever wonder if you actually like your friends? There’s now an app for that. The app, called “pplkpr,” monitors your heart rate through a wristband and sends you text message updates about your …
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6 Methods For Healthcare Providers To Turn Great Service Into Great Reviews
As society continues to evolve into a highly mobile culture, we see how heavily online reviews influence the selection of a practice or practitioner. In fact, among patients who look for online reviews of doctors, an estimated one-third reported choosing a physician based on good ratings, according to a national survey published in …
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Five for Friday: Beef Up Your Local SEO, Twitter Welcomes Newbies, and More
1. Google’s Domain Registration Service Now Open To All US Residents – Search Engine Journal Google now has a proprietary domain registration service! What’s great about this service is that, like most Google products, it’s fully integrated with Gmail forwarding as well as other goodies provided by Google’s partners – Squarespace, …
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Behind the Scenes: How Social Media Is Being Used in the Local Film Industry
Unless you have been living under a rock for the past ten years or so (and not just any rock, but one without TV or Netflix), chances are you have watched a movie that was filmed here in New Orleans. The city – and the state as a whole – …
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Five for Friday: Is Your Social Media In Good Hands? Link-Dieting & More
1. New Year, New Link Takedown – Search Engine Land As we all know, many sites were put on Google’s naughty list thanks to Penguin’s distaste for bad links. Their next move? Request, request, request. Looking back on 2014, Google certainly got a lot of action. Torrent Freak reports that …
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Big Results Can Come in Small (SEO) Packages
Many small businesses fear that because they don’t have millions of marketing dollars at their disposal to build their SEO campaign, they simply won’t be able to compete with large corporations. However, there are many SEO tactics small businesses can employ to level the playing field and compete against large …
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Law & Order SEO: Finding The Culprit Behind Your Decreased Organic Traffic
As digital marketers, we regularly analyze site traffic to ensure that our efforts are producing positive results. But what happens when you’re doing all the right things in your SEO campaign (high-quality website content, blogging, link-building, etc.) and your Google organic website traffic is consistently going down? 1) Traffic Deep-Dive …
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