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Influencer Spotlight: Gabrielle Benedetto
Native New Orleanian, Gabrielle Benedetto has been working on the Search Influence account management team for over a year and a half. When she isn’t at the office, you can probably catch her running around New Orleans training for her next big race or enjoying time with friends and family. …
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Expand Keywords for Expanded Results
Keywords are the key—no pun intended—to driving traffic to your site, and is part of the SEO basics a site owner needs to know. A smart business manager will put a great deal of thought into which terms to target. Even a fantastic list can always use improvement—however, four simple …
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How To De-Personalize Your Search Results
As Google continues to update its algorithm to deliver more local and personalized results to searchers, it becomes harder to get a true sense of where your site ranks in the search results. Below are a few different options for “de-personalizing” the search results you see. First things first, Sign …
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Penguin 2.0 May Not Be Done Just Yet
We’ve been watching Penguin 2.0 and its effects, and as a team we have noticed some fluctuating data that suggests the algorithm has not quite settled in yet. In another blog post, I put it out there that rankings are not everything, and they are not the primary measure of …
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Local U New Orleans: 14 Things You’ll Want to Know
About a month ago, my team and I attended Local U – an online marketing seminar held at Tulane University. It was an extremely valuable, very energizing half-day! Various industry leaders in local SEO have dedicated their time and resources to helping small businesses learn the basics. It was more …
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Google Slider Replacing the Maps Seven Pack?
Many people have seen the slider on the top of Google search results when searching for “things to do various city,” but have you seen it when searching other local terms lately? When I searched the term, “Pizza New Orleans,” I noticed the slider appearing instead of the seven pack …
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Company Profile: Culture Shock LLC
One of the reasons I love New Orleans is that living local is part of everyday life. People love shopping and eating at local businesses. Thankfully, you won’t find many chains in the New Orleans zip codes (you need to go out to Metairie for that)! My friend Christine Alex …
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Keyword Rankings are Important … Just Maybe Not as Important
I have always been hesitant to use keyword ranking reports as the focus for a successful SEO campaign. They are a useful measure, but they aren’t the most important, nor are they reliable and trustworthy. Don’t get me wrong. Ranking reports have value. Just not as the primary reporting standard. …
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5 For Friday — Links, Stories & Posts For Your Weekend
1. A New Google Search Result in Beta – Search Engine Land As usual, Google is always testing new search results and the way the results display. Dr. Peter Meyers of Moz recently noticed a change in the Google search interface. The results displayed included restaurant reviews from Reason, New …
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5 For Friday — Links, Stories & Posts For Your Weekend
1. 10 Mistakes Every Startup Should Avoid When Optimizing for Search Engines – Search Engine Journal It’s no secret that a company’s online presence can help and maybe hurt their business, and this is especially true for start ups that are turning to the Internet to get the word out about their …
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