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Write it Like You Own It: Defining Online Content Authority
As a writer, one of the first and most integral choices you have to make before you put one single word onto the page is disarmingly simple, and yet deceivingly complex: what authority, if any, do I have? The answer to this one simple question will define the tone of …
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What Are You Talking About? Semantic Keyword Search & SEO
Have you ever noticed two people to be arguing over the semantics of something? If so, they might make good SEOs! When it comes to search engine optimization, the meaning of the keywords being used in a search are as important as the well-optimized content you spend hours perfecting before …
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TV Ads vs. Facebook Ads: Targeting the Money
I came across a kind of shocking figure the other day while reading about the Facebook IPO. It appears Facebook ad sales generated $3 billion in revenue in 2011. That’s as much money as JP Morgan appears to have lost recently. Whoops. But here’s an even more brain-wrinkling number: traditional …
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INFOGRAPHIC: The Local Business Owner’s Guide to Mobile Apps
We’re proud to publish this new infographic from the talented team at Avalaunch Media. If you’re a small business owner, check out this array of useful mobile tools and apps to maximize your potential. The world of technology is changing rapidly and small business owners need to utilize it in …
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SEO Tips from Contemporary Classical Composers
It’s not only the cyberflâneurs that are the sources of invention for internet marketers. Music composition’s relationship to internet marketing seems like it would be improbable at best. Our world is one of visitor data and consumer behavior, conversion optimization and backlink profiles; how can that compare to harmonic keys …
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Big List Of SEO Blogs … These are Blogs You Should Read!
We often tell our junior-most employees to read SEO blogs to expand their knowledge. (I have heard this instructed to our freshest faces about 3 times in the last week.) The more experienced staff is humble enough to say in a very matter-of-fact voice, “I don’t have all of the …
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The One Thing You Should Do Right Now to Help Your SEO
1. Open your browser. 2. Type in www.[yourdomain].com. After it loads, does the web address stay on www.[yourdomain].com? 3. Then, type in [yourdomain].com. After it loads, does the web address “resolve” to the same address as it did when you completed step 2? If not, your site technically has two versions …
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Infographic: The History of Local Search
Dream Systems Media is the copyright owner of this info graphic. Yelp and Foursquare, Google Maps and Siri — these are just the most recent efforts in Local Marketing. The folks over at Dream Systems Media put together this amazing graphic on the History of Local Search today. It shares just how …
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Interview with Cracked Columnist John Cheese
Cracked columnist and longtime internet comedy writer John Cheese put out a call for interviews recently, and I jumped at the chance to talk to him. Out of all the writers on Cracked, a site I have been fairly addicted to since about 2007, John Cheese has probably spent the …
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New Kid on the Social Media Block – How to Generate Brand Awareness and Valuable Links using Pinterest
As an admittedly addicted Pinterest user, I’d like to clear up a few things about the relatively young social media site and its potential use for marketing and SEO linkbuilding. With Pinterest quickly rising in popularity, I’m constantly hearing it referred to as a social bookmarking tool for sharing images. …
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