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Nine Brands Who Have Mastered Instagram
Each social media has its distinct character, but Instagram is a beast that many small businesses aren’t familiar with. Twitter is quick and to the point, Facebook friendly, and Linkedin professional. But what about Insta? We can look at these nine companies that are effectively using Instagram to uncover the …
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Security! This Site Isn’t Safe! What Will Google Do About It?
Business is booming, leads are pouring in from your homepage form, and it seems that the direction of your company couldn’t be brighter. Then your leads seem to stop in the tracks and business slows down considerably. What could’ve happened? Your landing pages and main site call to action are …
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Rookie Website Mistakes, Part 3: Your Site Isn’t Mobile-Friendly
Now that you have learned how to get your website found in Google searches, Part 3 of our Rookie Website Mistakes blog series will explore how to get mobile visitors to stay. It’s no secret that the current generation is keen on the combination of mobility and technology. We are …
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Paid Search, SEO, and the Evolution of Google
No man ever steps in the same river twice, for it’s not the same river and he’s not the same man. –Heraclitus One thing that’s certain in the world of search is that technology and user habits are always evolving. David Mihm recently wrote an excellent blog on the ever-changing …
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Marketing Myths Small Business Owners Should Stop Believing
When you’re running a small business, it’s often up to you or a member of a very small team to research and make all decisions for the business. And when you’re trying to allocate a marketing budget, being well informed is essential to the future of the business’ success. If …
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Rookie Website Mistakes, Part 2: Not Allowing Google to See Your Website
Congrats, you’ve finally created a website for your business! And in the last post in our Rookie Website Mistakes blog series, you even learned how to bring your site up to speed. Now’s the part where you pat yourself on the back and start thinking about how to work your …
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Rookie Website Mistakes, Part 1: Slow Loading Speed
74 percent of customers will leave a website if it fails to load within 5 seconds. And the numbers don’t look too great even if your site is noticeably faster—according to Google engineers, anything slower than the blink of an eye, 400 milliseconds, can cause users to leave a page …
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How to Use Google’s New Quality Score Columns to Drive Lower Costs Per Conversion
If you’re a hands-on business owner using Google AdWords, you’ve no doubt come across the term “Quality Score.” You know it’s an important metric for the success of your account, but what does it mean? What factors contribute to this important number? And how does improving the overall quality of your …
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Success Story: ALCC American Language
Learn how we helped ALCC American Language new inquiries while delivering higher site traffic and more frequent engagement on social media. The Situation The client is a language school located in New York City whose mission is to help international and local students learn English in a supportive atmosphere. The client’s goal was …
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Google Attribution Allows Clear, Seamless Campaign Analysis for Marketers
How do you know which of your interactions with a customer mattered the most? How do you measure an organic search that someone performed for a product on one device compared to an ad clicked right before the point of purchase on another? Well, Google set out to solve some …
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