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Site Audits and Your Business: An Introduction
Just like any portion of your business, your website requires constant maintenance to ensure that it is running as optimal as it should. It’s very well known that Google loves to constantly change their algorithm, forcing websites to adapt quite frequently or else their search engine rankings will suffer. Whenever …
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A Day in the Life of a Sales Executive at Search Influence
Meet Bailey Colomb! Here’s a glimpse into what an average day looks like for Bailey as a Sales Executive working at Search Influence. From her favorite breakfast food (hint: think Ron Swanson) to some of her favorite perks of the job, you’ll get an insider glimpse into what it’s like …
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How a Debate About Onions Showed Google Might Not Be Infallible
A couple of weeks ago, I was driving to meet a friend for dinner when I heard a segment on NPR’s Marketplace that featured Tom Scocca talking about his article on Gizmodo about caramelized onions. At first, it seemed like many a segment on NPR we’ve come to expect—interesting and …
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Marketing to Males: How Can Your Cosmetic Surgery Practice Draw in More Men?
In a society that remains focused on physical appearance, plastic surgeons have plenty of healthy competition to appeal to the audience in their community. Because plastic surgery procedures are being purchased overwhelmingly by women—in 2016, women purchased 90.7% of plastic surgery procedures compared to 9.3% purchased by men—most marketers target …
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Home Sweet Home: Think of Your Website Like a House to Help Your Business
It’s the American dream: work hard, build your business up, start a family, and buy a house with a white picket fence. Most of us are cruising for the same kind of idyllic dream for our business as well, even if we have a harder time figuring out how to …
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Fake News, Audience Targeting, and the Death of the 4th Estate
Content marketing. Political marketing. Fake news. Content amplification. These are all instruments in providing pertinent information to audiences who will become newly inspired and be provided with valuable takeaways. What happens when you elevate content? Your audiences increase, consumption rises, and you essentially engage and “steal” influencers. Here are 3 …
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Want to Grow Your Medical Practice? Here’s 4 Ways Facebook Ads Can Help
The world is filled with many ways to advertise a product or service. Simply hoping that your message makes its way to the perfect target audience certainly isn’t the best practice to ensure that your medical advertising efforts are a success. For medical professionals, it may be particularly tricky to …
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Get More Views on Your Company’s #Facebook Page
The term “pound sign” has become obsolete and even deserving of ironic quotes these days. The “#,” now the almighty hashtag, is generally associated with where it originated: Twitter. The hashtag’s aim was to unify groups of individuals discussing similar topics across the social media platform. However, hashtag usage has …
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Top 10 Search Influence Blogs of 2016
The year 2016 was filled with memes, the Olympics, superhero movies, and the election. You can bet, with over 46% of people now online worldwide, there were plenty of changes to online marketing, too. If you haven’t kept up, here are the top 10 blogs of 2016 to make sure your …
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Google’s Ascent With User Experience
Being found on the internet is essential to any business. We all know it, but few understand what it takes to be found. Luckily, there is an easy approach to beginning your own online marketing journey. Start by looking at Google, not as a search engine where businesses tirelessly compete …
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