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Higher Education SEO Trends in 2025: How to Compete

March 07, 2025 by in Industry Insights, SEO Paula Keller French - Comments Off on Higher Education SEO Trends in 2025: How to Compete

Key Insights AI-Driven Search Requires Adaptation Emerging technologies like Google’s AI Overviews are reshaping search visibility. Universities must optimize content for AI retrieval, emphasizing depth, authority, and structured data to stay competitive. Social Search Is Reshaping Discovery Younger audiences increasingly use social platforms for search. Universities must integrate SEO strategies …
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Paula French Hosts Webinar for Bay Path University’s Leading Edge Series

January 16, 2025 by in Higher Education Marketing Collin Guedon - Comments Off on Paula French Hosts Webinar for Bay Path University’s Leading Edge Series

Search Influence’s Director of Sales and Marketing, Paula French, presents the guest webinar Digital Marketing in 2025: Best Practices for Higher Education on Wednesday, January 22 at 12 PM EST, as part of Bay Path University’s Leading Edge Thinking in Higher Education Series. In her webinar, Paula will explore three …
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