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Marketing Must-Haves: What to Look for When Hiring an Online Marketing Firm
You may be worried that outsourcing your online marketing efforts will mean losing control of your company’s voice. You are the expert when it comes to your company’s unique selling points, after all. However, a good online marketing firm will want to work hand-in-hand with you to make sure your …
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Reconstruct the SEO Strategy of Your Medical Practice
A referral by a physician used to be the most common way people chose health care specialists. However, now patients are turning to Google and other search engines for health information and to select a physician. In fact, 62 percent of smartphone owners used their phone to search for information …
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Return Of The YT Channel: Moving YouTube Channels Between G+ Pages In 2015
In the early ages of YouTube and Google Plus connections, disconnecting and reconnecting channels to the correct G+ page was not an easy feat. I once wrote a blog about this lengthy workaround for LocalU. Not long after that blog post, Google released a support form that allowed you to …
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Googleplasty: How to Reshape Your Search Results (Part 2)
As more businesses begin to take efforts to improve their online presence, standing out in search results of highly competitive markets and areas becomes even more difficult—and nowhere is this perhaps more true than in the cosmetic medicine industry. In order to reshape your search results through the art of …
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Googleplasty: How to Reshape Your Search Results (Part 1)
As businesses grow more in touch with their online presence, it becomes more and more challenging to stand out in the search results of highly competitive markets and areas—and nowhere is this perhaps more true than in the cosmetic medicine industry. First things first, let’s make sure we’re on the …
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Sweep Away The Competition By Spring Cleaning Your Backlinks
So you want to do link building the white-hat way, but it seems these days most link building practices are pretty sketchy. One Google-friendly way to do link building is through identifying and fixing broken backlinks to redirect to pages on your site. Spring backlink cleaning, here we come! While …
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Social + SEO: Better When They’re Working Together
Modern search engine optimization has become inextricably linked with content marketing. Yet in many companies, social media strategies are developed separately from the SEO and content marketing plan. This can work—but you’ll realize optimal results by aligning social media with SEO for an overall strategy that boosts brand awareness, improves …
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Defibrillate Your Clinic’s Social Media Plan in Five Steps
Over the past decade, there have been steady increases in the acceptance, usage, and number of social networks. With membership in the hundreds of millions and even billions, social media networks like Facebook, YouTube, and Twitter have become excellent platforms for businesses that want to reach and engage their audiences. …
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Five for Friday: The Analytics Glitch, Google’s Beginnings, Mardi Gras Madness, & More!
1. Google Analytics Data Drops Off On Monday, February 9th – SEO Roundtable Did you notice that all of your customers suddenly decided to boycott your website this past Monday? You’re not the only one. Luckily, this is not an issue with your website or your business; it’s actually a brief …
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You Talk Pretty Today: Drop Crutch Words To Improve Your Communication Skills
You know, talking to clients and colleagues can be really, like, intimidating, right? That’s why, like, crutch words are sometimes used by, um, people who are nervous or, like, looking for the right words to use. Although the above sentence looks odd written out, almost everyone is guilty of using …
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