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Social Media Marketing and the Super Bowl: It’s All About Preparation
If you’re like me and you love sports and social media, there isn’t a better day than Super Bowl Sunday. From the creative commercials to everyone constantly updating their feeds with their own thoughts on the game, it’s the ultimate setting for sports and marketing to collide. Rather than sit …
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Social Media And Small Businesses
Early last year, an article was featured on StreetFight.com that made some overzealous claims about social media marketing for small businesses. The negative stance was made loud and clear: social media marketing + very small businesses = zero return. I take the most issue with the article’s claim, “The type …
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Influencer Spotlight: Gabrielle Benedetto
Native New Orleanian, Gabrielle Benedetto has been working on the Search Influence account management team for over a year and a half. When she isn’t at the office, you can probably catch her running around New Orleans training for her next big race or enjoying time with friends and family. …
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The Return… of the Website
The website is back, y’all! Yeah yeah, we know they didn’t go anywhere, but for the last few years we have had a large shift to companies investing in their social media presence and building out experiences that their fans can interact with on Facebook. It made sense 100% of …
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Expand Keywords for Expanded Results
Keywords are the key—no pun intended—to driving traffic to your site, and is part of the SEO basics a site owner needs to know. A smart business manager will put a great deal of thought into which terms to target. Even a fantastic list can always use improvement—however, four simple …
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Google Slider Replacing the Maps Seven Pack?
Many people have seen the slider on the top of Google search results when searching for “things to do various city,” but have you seen it when searching other local terms lately? When I searched the term, “Pizza New Orleans,” I noticed the slider appearing instead of the seven pack …
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5 For Friday — Links, Stories & Posts For Your Weekend
1. A New Google Search Result in Beta – Search Engine Land As usual, Google is always testing new search results and the way the results display. Dr. Peter Meyers of Moz recently noticed a change in the Google search interface. The results displayed included restaurant reviews from Reason, New …
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Five for Friday
1. How Google Now Will Impact SEO & What You Can Do to Get a Head Start – Search Engine Watch Google hosted their big developers conference this week, Google I/O. Although there were no big new products introductions, one service that has been getting a lot of attention is Google …
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5 For Friday — Links, Stories & Posts For Your Weekend
1. Back to Basics: Meta Descriptions 101 – Search Engine Journal If you haven’t looked at your meta descriptions in over a year or 6 months, it may be time to refresh your meta data. Meta descriptions are the ones that will show up in search results, so they should sound …
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Pinterest Announces Analytics for Business Profiles
Recently, Pinterest launched its Web Analytics, allowing for businesses with verified accounts to track how many users are pinning from their site, the number of impressions from each pin, and incoming site traffic that is being generated directly from Pinterest. Outside of SEO and social media campaigns, many may argue that …
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