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New Orleans: A Growing Tech City
For those of you who don’t know, before Hurricane Katrina ripped through the Gulf South, New Orleans was on a steady rate of decline. However, the city we love to call home here at Search Influence is in the middle of a major renaissance. News sources across the nation have …
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The New Facebook News Feed – What Brands and Users Need to Know
Facebook announced a new look to their News Feed yesterday, which aims to streamline its appearance and cut down on irrelevant stories. In fact, the tagline on their announcement reads “Goodbye Clutter… Hello bright, beautiful stories.” The new version will focus on images, and they will appear much larger and …
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What’s Everyone Yelling About?
First a caveat, I am not a psychologist, but we’ve all felt the urge to ask the question “Why Is Everyone on the Internet So Angry?” The article linked here addresses the cultural pressures on the individual that may result in the bombastic tirades we often see on message boards …
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Surprise Oscar Winner: jcpenney’s #YoursTruly Real-Time Marketing Campaign
During this evening’s 85th Academy Awards, jcpenney used real-time marketing to capitalize on our here and now, instant gratification tendencies by launching a strong activation through social media. The goal of the Oscars campaign was to grab new viewers and continue to update their more-than-outdated, less-than-classy image. To begin, their …
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5 for Friday – Links, Stories & Posts For Your Weekend
Brands That Understand Marketing on Instagram – Mashable Much like Pinterest, businesses are slowly but surely beginning to utilize Instagram as a marketing tool. By encouraging your customers or your fan base to be actively — and creatively — involved with your brand, you can engage them in a unique and …
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When Did The Chicken Cross The Road? Chick-Fil-A, Facebook Foul Ups and Web 2.0
It’s January 1st, 1999. The Euro is established. A month later, the U.S. Senate acquits Bill Clinton of impeachment charges. Then Star Wars Episode I, Napster, Columbine. And in an article entitled “Fragmented Future,” Darcy DiNucci states that, “The first glimmerings of Web 2.0 are beginning to appear…” That was …
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How To Twitter: Using Hashtags at San Diego Comic-Con
Since I’m an Level 9000 bona fide nerd, I traveled to San Diego last weekend to celebrate Comic-Con. Of course, I took lots of pictures of what was going on when I was there. If you don’t already know, you can join the Twitter party of any major event by …
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5 Most Memorable Marketing Fails
Over the years, I’ve seen many companies going into damage control for missteps that they took in pushing their message. To learn from the mistakes of others, I’ve compiled a few of the most memorable marketing fails. These companies tried to do something unique or different to increase their brand …
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New Kid on the Social Media Block – How to Generate Brand Awareness and Valuable Links using Pinterest
As an admittedly addicted Pinterest user, I’d like to clear up a few things about the relatively young social media site and its potential use for marketing and SEO linkbuilding. With Pinterest quickly rising in popularity, I’m constantly hearing it referred to as a social bookmarking tool for sharing images. …
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Radiohead and Social Media: The Twitterized Release of “The King of Limbs”
The members of Radiohead are a private bunch, often very selective with their interviews and keeping low-profile lives in their hometown of Oxford, England. As such, the press scrambles over every utterance that the band might put forth, which isn’t much. But their online presence, long established, is staggering. Their …
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