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How to Drive Conversions With the Right Contact Form—And What to Avoid
Your business’ shiny new website just launched and everyone assumed a deluge of fresh new leads would follow. To everyone’s dismay, the predicted deluge turns out to be nothing more than just a trickle. What gives exactly? “Build it and they will come” may ring true with your traffic itself …
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8 Facebook & Instagram Features You Might Not Know About
Facebook is going cross-country with a free conference, bringing it to 30 cities, including New Orleans! This is part of Facebook’s mission to better educate businesses in using their platform. They state that… “By 2020, we’re committing to provide 1 million US workers and entrepreneurs the digital skills they need …
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Top 5 Google Analytics Metrics for E-commerce Tourism Companies
With a growing number of travelers using mobile search to book their vacations, it’s a great time to be in the tourism industry, assuming you have an e-commerce option for your customers. Whether you’re offering hotel rooms, dinner reservations, or curated experiences, your customers are more likely than ever before …
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5 Things American Businesses Need to Know About GDPR
In the wake of the Cambridge Analytica scandal here in the U.S., the General Data Protection Regulation (GDPR) was established by the European Union in May to give users complete transparency on how their data is or will be used. Here’s everything you need to know about GDPR and how …
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Everything You Need to Create an Effective Landing Page—and Everything You Don’t
If you have run any type of digital marketing campaign for your business, you’ve probably come across the term “landing page.” But what exactly is a landing page, and what role does it play in helping to convert leads into customers? Simply put, landing pages are the pages where users …
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What’s the Perfect Marketing Budget for Your Company?
In our years of experience as a digital marketing agency, we’ve found that a typical marketing budget for a business is 5-10 percent of revenue, sometimes more when in growth mode. But don’t stop reading yet! Determining the exact budget for your business, and how to allocate it, depends on …
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Zoos, Aquariums, and Non-profits: Here Are Three Top Tips to Fundraise Like a Pro
Based in a city known for its tourism and attractions, Search Influence is no stranger to digital marketing for zoos, museums, and other non-profits. We’re here today to pass on some of our knowledge to you! These three tips for fundraising through social media are sure to spark your creativity …
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Your Referral-Based Business Still Needs Digital Marketing
Most referral based businesses are pretty happy watching the dollars come in without having to invest in marketing. The business model usually looks a little something like this: company does good work → client is happy → client tells a friend they are happy with great work by company → …
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Are Your KPIs Leading to a Healthy ROI?
One metric that every small business owner should track and strategically work to improve is return on investment (ROI). Improving ROI can depend on boosting any number of individual indicators that help businesses focus on what they’re doing right and where they need to improve. Learn how these indicators apply …
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Connect Your Brand With Your Community
Human beings are social animals, but what kind of community would form around your company’s online branding? Brand loyalty is easily observed in beverage and automotive industries, and fans of a particular brewery or manufacturer often consider that brand preference a part of their personal identity. Coke or Pepsi, Chevy …
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