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Why Are My Ads Disapproved by Google’s Misleading Content Policy?
In its continual quest to better serve users, Google has cracked down on misleading content in advertisements as well as website content. When your advertising campaign is slammed for “misleading content,” it can come as quite a surprise. Because Google holds advertisers to a high standard, some of the violations …
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What Happened to My Meta Descriptions in Search Results?
During a typical day-to-day interaction with Google’s SERP recently, I started to realize the variable nature in which meta descriptions were being pulled into search results for our site. We know that last December Google announced the expanded the character count guidelines for meta descriptions, but that did not seem …
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Five Tips for Creating Customer Advocates for your Tourist Attraction
When your past customers talk to their friends and family about their vacation, are they likely to recommend your business? Word of mouth is critical for sustainable, long-term business growth, and social media has multiplied the number of connections between people sharing travel advice and reviews. In fact, a recent …
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Mobile Travelers: 4 Ways Mobile Search is Used in Vacation Planning
We’ve come a long way from lugging around heavy guidebooks and drawing out routes on paper maps. In fact, we’ve even come a long way from planning vacations on desktop computers. Google shares that a growing number of travelers are planning vacations on their mobile devices, with mobile’s share of travel …
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5 Tips for Engaging Email Marketing
Sending frequent emails isn’t enough. In fact, if your content isn’t thoughtfully developed for your target audience, your hard work can find its way to the spam folder. From collecting email addresses to allowing people to unsubscribe, basic newsletter marketing is required to reach your audience’s inbox. Once you’ve got …
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5 Strategies to Get Guests Talking and Increase Event Attendance
With the right marketing strategy, your event will be the topic that everyone seems to be discussing. Potential attendees will feel compelled to join in the fun. Millennials have coined a term for this pervasive social anxiety: “FOMO,” for “fear of missing out.” This social enthusiasm is great at motivating …
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Five Surefire Signs Your Online Reputation Needs Work
A bad reputation is terrible for business, and yet online reputations are difficult for many business owners to fully understand—much less control. When a customer is upset in your restaurant or store, it’s relatively easy for a manager to handle the situation in person. Problems with online branding can be …
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Repurpose, Recycle, Reuse: How to Extend the Life of Your Content
Just as nothing on the internet ever truly dies, how a tweet can survive long past its creation and subsequent deletion, or how a web domain created twenty years ago can still exist, albeit in an updated version of its once pixelated visage, your content should never fade into obscurity. …
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Meet & Greet : Your Buyer Personas and What You Should Know About Them
When you ask a small business owner what kind of customers they want to attract, it’s not uncommon to get an answer like “everyone” or “anyone who can use our service.” When you’re creating marketing content, however, it’s not often possible to create something that will appeal to every single …
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How to Preserve Your Online Reputation as a Plastic Surgeon
We’ve all had it happen. Your small business or practice is reaching customers, connecting with them on social media or through chat on your site, and giving them helpful answers to their questions. It’s natural and supportive, just how it should be. And then, after all that work to build …
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