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Paid Search, SEO, and the Evolution of Google
No man ever steps in the same river twice, for it’s not the same river and he’s not the same man. –Heraclitus One thing that’s certain in the world of search is that technology and user habits are always evolving. David Mihm recently wrote an excellent blog on the ever-changing …
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5 Questions Your Medical Practice Should Ask Before Hiring a Paid Search Firm
When it comes to choosing a marketing firm for your paid search campaign, it’s important to do your homework—especially if you’re in the medical industry. According to Pew Research Center, 8 in 10 online health inquiries start with a search engine, and 72 percent of internet users said they looked …
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How to Use Google’s New Quality Score Columns to Drive Lower Costs Per Conversion
If you’re a hands-on business owner using Google AdWords, you’ve no doubt come across the term “Quality Score.” You know it’s an important metric for the success of your account, but what does it mean? What factors contribute to this important number? And how does improving the overall quality of your …
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Success Story: ALCC American Language
Learn how we helped ALCC American Language new inquiries while delivering higher site traffic and more frequent engagement on social media. The Situation The client is a language school located in New York City whose mission is to help international and local students learn English in a supportive atmosphere. The client’s goal was …
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Google Attribution Allows Clear, Seamless Campaign Analysis for Marketers
How do you know which of your interactions with a customer mattered the most? How do you measure an organic search that someone performed for a product on one device compared to an ad clicked right before the point of purchase on another? Well, Google set out to solve some …
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Why Do Digital Agencies Have Setup Fees for Online Ads?
We often get the question from prospective clients of why we have setup costs for our online advertising programs. They ask this question because some of the companies that they speak with either don’t seem to have setup costs or don’t communicate a setup cost as such. Even those who …
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Google Paid Search vs. Facebook Paid Social: Team Players or Adversaries?
When it comes to choosing between Facebook and Google advertising, it’s important to note what your business’s goals are. Both platforms are beneficial to business in their own ways and often work in conjunction to help businesses achieve maximum online visibility, gain more customers, and increase leads and sales. In …
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Nothing More Local Than My Pocket #pubcon 2016
Today I’m presenting at Pubcon on Mobile PPC. We all know mobile phones are ubiquitous, but there are a bunch of great stats which show how important they’ve become to us. 33% of Americans would rather give up sex for a week rather than their cell phones. 70% of Americans …
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Here’s How to Take Advantage of Google’s Expanded Text Ads
In May, Google announced a major expansion of the traditional 25-35-35 text limits we’ve come to know and begrudgingly abide. Trying to squeeze your brand name, unique selling propositions, an emotional appeal, a sense of urgency, and a killer call to action into just 95 characters, at times, amounted to …
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Here Are 10 Eye-Catching Medical Display Ads That Worked
Need a little inspiration for your practice’s online ad campaign? The following medical display ads are some examples of online advertising at its finest. They boast an impressive balance of striking imagery, audience targeting, creative calls-to-action, and concise copy. These advertisements from Stewart Dermatology and Dr. Grant Stevens, FACS, at …
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