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$500 million Google Pharmacy Ad Probe Settlement Should Have Little Effect
As expected from page 21 of the May 10 quarterly report to the SEC, Google will pay for a Department of Justice investigation into the use of American ad space for illegal Canadian pharmaceuticals. Finding that from 2003 to 2009, Google “both allowed and helped” Canadian pharmacies that tried to …
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Why Villifying DKI Is Pointless
Dear Paid Search Advertisers, This {KeyWord:fallback phrase} is not your enemy. Many veteran PPC marketers tend to vilify dynamic keyword insertions (or DKI). They usually present examples of DKI which have been obviously done by someone who is not skilled in the nuances of paid search copy writing – this …
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Pay Per Click for Dummies? Hire a Professional.
Paid Search Marketing for Dummies: Don’t try saving a buck by doing your own pay per click campaign. Hire a professional – you’ll be happy you did.
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Simple Landing Page Strategy
Lately I have been doing a lot of research on landing page strategy and as I read about what not to do and what you must do, I think someone needs to break it all down into a simpler form. Where are we going wrong, maybe it’s all just too …
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