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Growing Your Practice on Facebook, Part 6: A Facebook Success Story
Welcome to the final installment of our series on using Facebook to promote your medical practice. Now that we’ve covered best practices, we’ll show you how we put them in action using one of our own clients as a case study—Donaldson Plastic Surgery. Remember, if you want more information about …
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Put a Ring on It: Turning Inquiries Into Lasting Patient Relationships
Let’s envision an ideal scenario. Your private practice has a dynamic social media campaign, your website is optimized for all the right keywords, your blog showcases helpful and engaging posts, and maybe you’re even showing up on page one of Google’s search results. Basically, you’re an online marketing all-star. Well, …
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How a Debate About Onions Showed Google Might Not Be Infallible
A couple of weeks ago, I was driving to meet a friend for dinner when I heard a segment on NPR’s Marketplace that featured Tom Scocca talking about his article on Gizmodo about caramelized onions. At first, it seemed like many a segment on NPR we’ve come to expect—interesting and …
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Search Influence Reviews the 8 MOST Fun Jobs in New Orleans!
We all know it’s great to work at Search Influence, but some NOLA professionals are headed a little farther off the beaten path. Check out the eight most interesting jobs in the Crescent City. 1: Ghost Tour Guide New Orleans is one of America’s most haunted cities—if not THE most haunted. With …
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Search Influence Reviews: Here Are 4 NOLA Restaurants Where 2 Can Dine for Under $50
With over 1,400 restaurants to choose from, deciding where to dine in New Orleans is no small feat. With tempting options from world-famous chefs like Alon Shaya, John Besh, and Emeril Lagasse, deciding where you can afford to dine in New Orleans can be a challenge as well. There are …
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Top 5 Search Influence Blogs from July 2016
If you are like many of us at Search Influence, you took a few days off last month to enjoy the summertime. Now that August is here, you may have a few minutes to catch up on your reading. Here are our top five most read blogs from July. 1: Search …
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The Diagnosis Is In: Your Medical Practice Needs Reviews
Yelp, Healthgrades, Google My Business, RateMDs, Vitals—the list goes on and on. More than three quarters of patients are browsing review sites, using the online reviews to decide on a new healthcare practitioner. It is now more important than ever for your practice to have a strong online presence with …
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How Should a Dentist Handle a Bad Review?
There’s a lot of chatter on the Internet about where to find a great dentist. You can give patients a bag of goodies and send out reminders about regular cleanings, but some will still forget to come back just as surely as they forget to floss. Retention is a challenge …
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A Review Of CODE: Debugging The Gender Gap
I recently had the opportunity to attend a viewing of the documentary CODE: Debugging the Gender Gap. From their site, “CODE documentary exposes the dearth of American female and minority software engineers and explores the reasons for this gender gap.” In the early days of programming, women dominated the field. …
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The Prescription for Better Online Reviews for Your Practice
Just last month, Forbes ran an article titled “Why Doctors Must Market Themselves in 2016.” Much as customers at a restaurant can get on Yelp to write about their experience, patients can review their physicians on Yelp and other sites as well. RateMDs.com, Healthgrades.com, and Vitals.com are just a few …
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