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5 For Friday – Facebook Privacy, Google With Your Voice, and Yelp Videos!
1. Facebook Defaults Posts From “Public” to “Friends” & Introduces Comprehensive Privacy Checkup – Marketing Land Facebook has finally launched a major change that may have an impact on their real-time efforts. With the privacy updates, users’ posts will now default to only be visible by friends, and all users will …
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Determining and Leveraging Your Brand Advocates
At Pubcon New Orleans, Rob Fuggetta of Zuberance led a seminar on “Activating Brand Advocates.” Rob wrote a book called Brand Advocates that I encourage you to read if you’re a business owner looking to learn more about this game-changing topic. Rob talked about how brand advocates are people who recommend your …
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8 Tips for Handling Bad (and Good!) Online Reviews
Have you ever had a bad experience at a business? How did it affect your opinions of that company? More often than not, one bad experience will hinder how someone views a business, even if the experience was handled in the best way possible by the business owner/manager. This can …
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Reputation Rescue: Dealing with Your Business’s Online Reviews
These days more customers are turning to their social networks and online review sites before making purchases. While local directories and review sites are important for your business’s online presence and SEO, it also opens up the door to both positive and negative reviews from customers. Copy and paste the code in the …
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LocalU Is Coming To Dallas!
Local businesses and small business marketers in the Dallas / Fort Worth area are in for a treat! The traveling road show of local online marketing, LocalU, is making its way to Dallas, TX on Thursday, January 23. I had the opportunity to attend LocalU when they came to New Orleans, …
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Found: Yelp Reviews Copied and Published as Google Reviews
In the last week, one very alert client saw saw some very recent reviews on his Google Plus Local listing that looked pretty suspicious. All 4 of these reviews were published within the week: The client immediately flagged “Oscar” as a spam review on Friday, November 29th. By Tuesday, December …
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Search Influence Wins Inc. Magazine’s Hire Power Award
We’re excited to announce that Search Influence was recognized as one of Inc. Magazine’s 2013 Hire Power Award winners. The award recognizes private American businesses that have generated the most jobs in the past three years. The Hire Power Awards are a “salute to the job creators who are restoring the …
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SI Around The Web — Mentions & Quotables!
Search Influence has been getting a lot of love in the press lately, and we’re here to share the good news with you! Our CEO Will Scott lends his expertise to several publications, Olympic frenzy takes the Internet by storm and more, right after the jump! • A New Social …
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Review: Pinterest Users and Marketers Enjoy Redesigned Profiles and Added Features
Maybe I’m a little late since Pinterest rolled out its redesigned profile pages two weeks ago, but being fashionably late is kind of my ‘thing.’ Users and businesses using Pinterest for marketing can now enjoy the benefit of more beautiful profile pages and an easier-to-use Recent Activity feature. Before passing …
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Online Reviews and Reviewers: Using Yelp’s Messaging Features
I discussed the value of online reviews in my previous blog post — check it out here: The Importance of Online Reviews: What Your Customers Really Think. I’d like to delve more deeply into the subject to discuss the ways in which a business owner can use reviews in a …
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