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The Most Impactful Restaurant Review Directories (According to Google Data)
We all know that online reviews are important because more and more potential customers are consulting them before they make a purchase decision; simultaneously, reviews are all over the place and popping up in web search results. Sometimes, even when someone searches for your business name, a review site is …
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The Yelp Review Filter is Broken
A few months ago I came upon an EpicFail image that I found amusing. The image was of a supposed Google review. The review was actually a positive review, but it was the content that really grabs one’s attention: “Wendy’s SoNnNnNnN This place is BAWLIN’ yo. Chicken nuggitz be crispy …
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The Importance of Online Reviews: What Your Customers Really Think
You might be very surprised by what your customers really think of your business, especially if you haven’t looked before. Go ahead. Take a second and go Google any business. I googled sandwich shop reviews New Orleans. All business owners know a businesses online presence is important, but to what extent might not be fully …
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Are Online Reviews More Influential Than Advertising?
When it comes to how we consume, things have dramatically changed over the last twenty years. For instance, if your mother and father wanted to go to a restaurant in the seventies, it was probably because they heard it was good from friends or neighbors or simply wanted to give …
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Reviewing the Yelp Review Filter
I’ve just published a longer article on the Yelp Review Filter, what it is, how to manage it and, of course, how to spam it. Since I wanted to make it a page rather than a post it doesn’t have comments so I’m putting up this post to collect comments. …
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Place Page Reviews are Now Separated
Tonight, I was logged into the Place Page account for my husbands’ business adding a Coupon. I haven’t looked around his Place Page in a while, and I was trying to see what I have missed in the months since I last logged in. (Just as the cobbler’s children go …
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Yelp Review Filter Explained (How do I spam that?)
I was looking for more contact info for Luther Lowe and noticed his tweet about a blog post explaining Yelp’s Review Filter. Luther does a good job of explaining the Yelp Review Filter and Yelp has commissioned a video which tries to explain it in a friendly way. The review …
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Burying Negative Content – What to Do Versus What Not to Do
These days it is really easy to tarnish the online reputation of a company. Just one bad review or article posted on a high traffic web site is all it takes. In most instances it is impossible to have negative comments and stories removed. The best way to fight negativity …
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Practical Ways to Combat Potential Negative Publicity
I am super excited! After weeks and weeks of searching, I finally found the red, snakeskin platform pumps I have been looking for! Of course, before I make the purchase (and part with that amount of money for a pair of shoes), the first thing I do is Google them …
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Online Reviews Rule With Google’s Sidewiki
The reason testimonials and reviews are so powerful is because they provide a third-party (and hopefully, unbiased) opinion of what actual users think about products and services. Google knows this and considers reviews and citations an important factor in local search rankings. Studies have shown that not only do long customer …
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