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Six Ways To Get Customer Reviews That Boost Your Local Search Rankings
SEO experts are almost unanimous in their agreement that customer reviews play a crucial role in boosting visibility and rankings in the local search results. So how can you use this information to leverage local search rankings for your own business? In a previous post, we discussed how a pro-active …
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Now Post Reviews Directly to Facebook and Twitter
For online businesses that depend on customer reviews to improve visibility in local search, social media engagement has become even more relevant with companies like Yelp giving reviewers the option to seamlessly broadcast their Yelp reviews to Facebook and Twitter. According to the official Yelp blog, any photos that reviewers …
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Unethical Customer Reviews Can Cost You Big
Lifestyle Lift is learning the cost of unethical customer reviews. The New York State Attorney General has reached a $300,000.00 settlement with cosmetic surgery company Lifestyle Lift in response to fabricated consumer reviews. It appears that Lifestyle Lift was directing employees to spend their time in reviewing their own facilities. …
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Reputation Management or Just Good Old-Fashioned Customer Service: What Works Better?
“Markets are conversations”, states the Cluetrain Manifesto, the online reputation managers’ Bible. And if you sell any kind of product or service today, you must be part of the conversation or get left out. In the days before the internet, reputations were built on word-of-mouth (WOM) and reputation management was …
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Quick Followup to Yelp / Scream
I placed a comment on Greg Sterling’s writeup of the Yelp issue pointing him to my post. In a reply to my comment Greg Sterling says , and I totally agree: “There also need to be clear rules at these sites to that SMBs understand the “Hows†and the “Whys†…
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Yelp Makes Small Businesses Scream
I got this link by email from one of our clients (for Botox, San Francisco folks can’t go wrong with Dr. Roy Kim – yes, it’s a blatant link-drop) and it got me going on a pet peeve of mine: Small Business owners giving up control over their own online …
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Reputation Management – DKI Gone Bad
So, I was reviewing my ranking for “Swine Insemination” on the heels of my last post and noticed the ad on the right, below: Dynamic Keyword Insertion is one of the ways Google tries to allow advertisers to make their ads more relevant to users searches. In this case it …
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Trusted Reviewers Impact on Google Maps / OneBox
A Case Study of Trusted Reviewers’ Impact on Google Maps Placement David Mihm, a local SEO in Oakland CA recently pointed me to a post by Tim Coleman of Convert Offline who offers Search Engine Marketing help for small business entitled “Is Google Filtering Reviews or Reviewers”. Tim’s post suggests …
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