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Why is Google Doing That?
Techcrunch announced yesterday that Google acquired the connected device company Nest for approximately $3.2 billion dollars USD. [1] While this may seem like a large investment to us laymen (laywomen? laypeople…), it is understood that Google’s disposable capital cannot be quantified by the finite numbers we are used to using. So …
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SEO vs. PPC: What’s The Difference Anyway?
A while back, SEO guru David McBee wrote a post in his awesome blog about how he differentiates SEO tactics from PPC strategies. In David’s mind, it can all be related to the difference between dieting and plastic surgery. SEO is a diet, and PPC is plastic surgery. To illustrate …
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3 Easy Steps to Launch a Successful PPC Campaign
I’ve been in online advertising for about 8 years now. In that time, I’ve launched hundreds of accounts and thousands of search campaigns. Not all of them have gone as smoothly as I would like to believe. Instead of relying on my years of knowledge, I have a blueprint that …
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Penguin 2.0 May Not Be Done Just Yet
We’ve been watching Penguin 2.0 and its effects, and as a team we have noticed some fluctuating data that suggests the algorithm has not quite settled in yet. In another blog post, I put it out there that rankings are not everything, and they are not the primary measure of …
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Five for Friday
1. How Google Now Will Impact SEO & What You Can Do to Get a Head Start – Search Engine Watch Google hosted their big developers conference this week, Google I/O. Although there were no big new products introductions, one service that has been getting a lot of attention is Google …
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Google Evolution Video: The Past, Present and Future of Search
As a followup to their recently-released peek under the hood, the Google team has produced this video showing the remarkable evolution of their search service. Watch the once-humble engine (check out that MS Word Art logo!) exploding in under fifteen years from plain-text results with a month or more’s lag …
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Can Bing Ever Compete with Google?
If you keep up with what’s in the news in the world of search engines, you know that there’s been a bitter little rivalry between Bing and Google for some time. In early February, Bing accused Google of stealing their search results. It didn’t help Bing’s case that they didn’t deny the claim …
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Facebook Local Search: Facebook Declares War on Google’s Empire
Is Facebook the next evolution of Local Search? We all knew it was a matter of time before Facebook started expanding into web search and they’ve finally done it by unveiling their own Facebook local search option: Open Graph search engine. What is Open Graph, you might ask, here’s what Facebook …
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Will Scott Interview on Search Engine Journal
A quick thanks and a link, for your information, to an interview Mat Siltala did with me on Search Engine Journal. Mat and I often speak about search, local, social media and his favoriteviral marketing. I appreciate the opportunity for the exchange of ideas and am always happy to spend …
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Exploring the Successfulness of Facebook Advertising
Facebook paid advertising yields high ROI and conversions rates due to demographic targeting, a significantly lower cost-per-click, and editorial-like ads.