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Effective SEO Strategy Must-Haves: Why Partner With Search Influence
Key Insights Not all SEO strategies are created equal. Effective SEO strategies demand a customized approach that takes into account the unique goals and challenges of a business. Search Influence uses three pillars to drive SEO strategy: boosting search rankings, empowering local SEO, and enhancing technical SEO. Partnering with a …
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Search Influence Wins Silver Award in the 2023 U.S. Agency Awards
The Search Influence team has won a Silver Award in the 2023 U.S. Agency Awards’ “Best Integrated Campaign” category! The U.S. Agency Awards recognized our online advertising campaign for the Center for Restorative Breast Surgery (CRBS) — “Helping Women Find Care Through Meta Display and Google Paid Search” — for …
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Will Scott at Pubcon 2023: How to Use AI for Content Marketing
Key Insights It’s not hyperbole to say AI has the potential to change everything about how marketers produce content. SEO is not dead, and neither is ChatGPT. The AI sandwich is a content creation workflow that utilizes AI-powered tools and human creativity to create high-quality content that is helpful to …
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CityBusiness Names Search Influence in Its 2023 Best Place to Work List
Search Influence is excited to announce we have been named to CityBusiness’s 2023 Best Places to Work list in the Small Company category. This is our second year in a row receiving this honor and our fourth time overall. What Is the CityBusiness Best Places to Work List? Every year, …
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The US Search Awards Shortlists Search Influence for the Best Use of Search Category
We’re thrilled to announce the selection of Search Influence as a finalist for the 2023 US Search Awards in the “Best Use of Search B2C – PPC” category. The US Search Awards nominated our work, the Graduate Certificate campaign for the Tulane School of Professional Advancement (SoPA), as a standout …
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Will Scott’s Higher Ed SEO Blog: A Must-Read Journey on Search Engine Land
Search Influence CEO and Co-Founder Will Scott had the opportunity to contribute a blog to Search Engine Land — a leading publication on digital marketing, advertising technology, and the MarTech landscape. In his blog, “How Higher Education Is Failing at SEO,” Will shares his vast knowledge and the findings of …
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From the Minds of Higher Education Marketing Experts: Highlights From the UPCEA SEO Research Study
Key Insights Universities are investing in paid search, which demonstrates they see search as an important part of the prospect’s journey. However, SEO does not get this same level of investment. SEO is an underleveraged opportunity for schools to increase enrollment. SEO is critical in reaching prospective students and the …
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Search Influence Doubles Down on Talent: Recognizing Two Promotions Worth Celebrating
Search Influence, a New Orleans-based digital marketing agency, recognized the hard work and dedication of two of its employees, Lindsey Schultz and Shira Pinsker, by promoting them to new roles within the company. Shira Pinsker Promoted to Senior Marketing Manager Shira Pinsker joined Search Influence as the Product and Marketing …
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ChatGPT: Data Mining and SEO With OpenAI and Bing
Table of Contents What Is ChatGPT and How Can You Use It for Data Mining and SEO? Now, What About Bing GPT? Some Other SEO ChatGPT Use Cases Natural Language Processing With Structured Responses Chatbots As Personal Assistants Frequently Asked Questions About ChatGPT for SEO and Data Mining Conclusion: For …
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A Look Back at 2019: Search Influence Style
I’m fairly certain that at some point in the first quarter of this year, I fell into a wormhole and recently emerged to discover that 2019 is coming to an end. How did this happen so fast?! And not just 2019, it’s the end of the DECADE, people! It’s like …
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