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  • AI-Powered Search Is Here — Why It’s Time to Invest in SEO

    April 14, 2025 by in SEO Chuck Wilkins - Comments Off on AI-Powered Search Is Here — Why It’s Time to Invest in SEO
    Ai-powered search graphic

    Key Insights AI-powered search is changing how users interact with search engines, reducing visibility and click-through rates for traditional organic results. Foundational SEO tactics like high-quality content, structured data, and technical SEO remain essential for visibility in AI-generated answers. AI search tools pull information from multiple sources, favoring authoritative websites …
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  • The Latest SEO Trends and Challenges You Can’t Ignore

    April 07, 2025 by in SEO Alison Zeringue - Comments Off on The Latest SEO Trends and Challenges You Can’t Ignore
    A robotic arm pointing at connections being made

    Key Insights Search Is Evolving Beyond Traditional Rankings: AI Overviews, social search, and video SEO are changing how users find content, making engagement and authority more important than ever. Brands That Adapt Will Stay Competitive: Search success comes from aligning with current trends — structuring content for AI and optimizing …
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  • AI SEO Expert Will Scott to Deliver Zenith 2025 Conference Keynote

    April 04, 2025 by in News, SEO Collin Guedon - Comments Off on AI SEO Expert Will Scott to Deliver Zenith 2025 Conference Keynote
    AI SEO Keynote

    Search Influence Co-Founder and renowned AI SEO expert Will Scott will headline the Zenith 2025 Marketing Conference with his keynote address, “AI Isn’t the End — It’s Your Next Beginning,” on Thursday, April 10, 2025, in Duluth, Minnesota. Having presented at past Zenith conferences, Will returns this year to offer …
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  • SEO for AI Search: Protect Your Student Enrollment Pipeline [LIVE WEBINAR]

    April 02, 2025 by in News, SEO Ren Horst - Comments Off on SEO for AI Search: Protect Your Student Enrollment Pipeline [LIVE WEBINAR]
    SEO for AI Search graphic

    Join Search Influence and UPCEA on Thursday, April 17 at 2 PM ET / 1 PM CT for the live webinar, “SEO for AI Search: Protect Your Student Enrollment Pipeline.” This expert-led session will explore how AI-generated results are changing search behavior, plus what it means for your higher ed …
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  • The March Influencer: The AI Shortcut to SEO Domination

    March 25, 2025 by in Influencer Search Influence - Comments Off on The March Influencer: The AI Shortcut to SEO Domination

    Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out! Improve Page Rankings for Your University With a …
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  • The Future of Search: SEO and AI Impacts Explained

    March 21, 2025 by in SEO Michelle Neuhoff Boyd - Comments Off on The Future of Search: SEO and AI Impacts Explained
    SEO and AI Impacts

    Key Insights AI is reshaping search behavior: Users increasingly rely on AI-driven platforms for quick answers, changing how content is surfaced in search results. SEO remains foundational: Despite AI’s rise, organic search remains the backbone of visibility, particularly for high-intent and local searches. Authority and credibility matter more than ever: …
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  • Will Scott to Lead Two-Day AI for SEO Master Class at SMX & LocalU Workshop

    March 07, 2025 by in News, SEO Collin Guedon - Comments Off on Will Scott to Lead Two-Day AI for SEO Master Class at SMX & LocalU Workshop
    AI for SEO lead by Will Scott

    This March, Search Influence Co-Founder and CEO Will Scott brings his SEO expertise to two major conferences, leading in-depth sessions designed to help marketers harness AI for search. First, he’s hosting a two-day workshop for SMX’s Master Class series, Generative Engine Optimization, on March 10-11. This live and on-demand event …
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  • Higher Education SEO Trends in 2025: How to Compete

    March 07, 2025 by in Industry Insights, SEO Paula Keller French - Comments Off on Higher Education SEO Trends in 2025: How to Compete
    Small animated rocket flying away from 3D computer browser windows, charts, and data

    Key Insights AI-Driven Search Requires Adaptation Emerging technologies like Google’s AI Overviews are reshaping search visibility. Universities must optimize content for AI retrieval, emphasizing depth, authority, and structured data to stay competitive. Social Search Is Reshaping Discovery Younger audiences increasingly use social platforms for search. Universities must integrate SEO strategies …
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  • Improve Page Rankings for Your University With a Hybrid SEO Team

    February 25, 2025 by in SEO Michelle Neuhoff Boyd - Comments Off on Improve Page Rankings for Your University With a Hybrid SEO Team

    Key Insights Achieving top rankings for your program pages is no easy feat, especially when managing SEO in-house. It takes advanced skills and consistent effort to outpace growing competition. A hybrid SEO team empowers your in-house staff to focus on their strengths, as an agency handles the higher-level SEO tasks …
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  • Accelerate Your Higher Ed Program Enrollment With Our SEO Roadmap

    January 22, 2025 by in Higher Education Marketing, SEO Will Scott - Comments Off on Accelerate Your Higher Ed Program Enrollment With Our SEO Roadmap
    SEO Roadmap for Universities by Search Influence

    Imagine this: You’re part of a university marketing team tasked with boosting visibility for a new program. You know SEO is critical, but with so many options and resources to consider, figuring out where to begin feels overwhelming.  You’re not alone — according to our higher ed research study we …
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