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8 Must Visit Eateries For BIA Kelsey SMB Digital Attendees
My colleague Neal Polachek, a noted analyst and advisor, wrote me an email asking my opinion on New Orleans restaurants. He is coming to town for the BIA Kelsey LEADING IN LOCAL: SMB Digital Marketing event. He mentioned Cochon, which is excellent, but I had a few other recommendations. If you’re …
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On Social Entrepreneurship and Social Media – Interview with Alexandra Ernst of Project Pangia
A year and a half ago, Project Pangia was born from the mind of Alexandra Ernst. After graduating from Loyola University New Orleans and working with The Walt Disney Company, she set out to create a business of her own. Having a passion for travel, meeting people, and social change, …
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6 Second Marketing: Using Vine for Your Business
In today’s fast-paced society, your business doesn’t have much time to grab the attention of potential customers. Can you do it in six seconds? Millions of users are racking up views and attention for their six-second masterpieces on Vine, Twitter’s ultra-short video sharing app that fits in well with the …
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Google Instant Verification Passes The Sentence & Swings The Sword
On July 31st, Google rolled out an instant verification option for local businesses that have already verified their websites with Google Webmaster Tools. There is, however, very specific cases. As the Google support page linked above states, it’s important to note “that some business categories may not be eligible for …
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HTTPS: Guardians Of The Google Galaxy
Last week, Google published a blog post stating unequivocally that encryption will be a ranking factor for websites. They said, “We’re starting to use https as a ranking signal.” They did downplay that message slightly by adding the impact would be a small amount of rankings trust: Here is a …
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The Mullet Model: Why Your Business Should Be On Thumbtack
Thumbtack is making life a whole lot easier for consumers and for businesses. Unlike Yelp and Angie’s List, Thumbtack has found a way to connect businesses and their potential customers in order for them to make a deal. With their most recent round of funding, the tech company will have …
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All The Best Ideas Are Stolen: Take Yours From Facebook’s Success Stories
I was recently introduced to the Facebook for business page and was shown some interesting and educational aspects of this informative page. Besides giving you an opportunity to create a Facebook Ad or create a page, it gives you the awesome option to see success stories of businesses that have …
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8 Tips for Handling Bad (and Good!) Online Reviews
Have you ever had a bad experience at a business? How did it affect your opinions of that company? More often than not, one bad experience will hinder how someone views a business, even if the experience was handled in the best way possible by the business owner/manager. This can …
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Social Media And Small Businesses
Early last year, an article was featured on StreetFight.com that made some overzealous claims about social media marketing for small businesses. The negative stance was made loud and clear: social media marketing + very small businesses = zero return. I take the most issue with the article’s claim, “The type …
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Kickstarter For Advertising and Funding
Crowdfunding has been around for a while now, from major sites like Kickstarter to more niche spots, like Indiegogo. Crowd funding is a process in which a project finds its funding from a vast pool of minor investors as opposed to the traditional approach of loans, private partners, and venture …
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