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New Orleans: A Growing Tech City
For those of you who don’t know, before Hurricane Katrina ripped through the Gulf South, New Orleans was on a steady rate of decline. However, the city we love to call home here at Search Influence is in the middle of a major renaissance. News sources across the nation have …
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The New Facebook News Feed – What Brands and Users Need to Know
Facebook announced a new look to their News Feed yesterday, which aims to streamline its appearance and cut down on irrelevant stories. In fact, the tagline on their announcement reads “Goodbye Clutter… Hello bright, beautiful stories.” The new version will focus on images, and they will appear much larger and …
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AdWords Enhanced Campaigns: Naughty or Nice for SMBs & Agencies?
Yesterday, Google announced what might be the largest restructuring of the AdWords platform to date: Enhanced Campaigns. Building on (and some say attempting to boost) the influx of mobile advertisements on AdWords, Enhanced Campaigns are an attempt to simplify the mobile pay-per-click management process by removing barriers to ROI calculation …
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Did Social Fall Flat on Black Friday and Cyber Monday?
The weekend after Thanksgiving was one of the most aggressive marketing blitzes in recent memory. News reports had three shopping holidays to choose from: the venerable Black Friday, which started around 1961 but didn’t gain the influence it now has until as late as 2005; Small Business Saturday, a American …
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Instagram Web Profiles Bring Nashville Filter to the Masses
Photo sharing service Instagram announced the release of brand new web profiles for all users last week, some two years after the launch of its iOS app. Although this is big news for your average Instagrammer, the addition is also a major breakthrough for businesses who use the app for …
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4 DIY SEO Tips for the Small Business Owner
My husband and I have some friends who are in town every year at the end of August, without fail, so we know we have a dinner date with this couple at the peak of hurricane season every year. This year, we met our friends on the Saturday night after …
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INFOGRAPHIC: The Local Business Owner’s Guide to Mobile Apps
We’re proud to publish this new infographic from the talented team at Avalaunch Media. If you’re a small business owner, check out this array of useful mobile tools and apps to maximize your potential. The world of technology is changing rapidly and small business owners need to utilize it in …
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New Kid on the Social Media Block – How to Generate Brand Awareness and Valuable Links using Pinterest
As an admittedly addicted Pinterest user, I’d like to clear up a few things about the relatively young social media site and its potential use for marketing and SEO linkbuilding. With Pinterest quickly rising in popularity, I’m constantly hearing it referred to as a social bookmarking tool for sharing images. …
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Google+ Opens For Businesses — Potential And How To Get Your Face In The SERPs
The new kid on the block has opened itself to businesses in two principal ways. Unlike Facebook, which focuses on admin-managed pages, and Twitter, which couldn’t care less if a person, place, or animal is represented in a feed, Google initially maintained its focus on people in its business-level implementation …
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Savvy Online Business Builders: The New Snake Oil Salesmen
A Look at the Growing Trend of Internet Marketing Con-men We’ve all seen these people at conferences, pimping out their extra shiny business cards and talking like late-night infomercials – the online business strategists and social media experts. They claim to have the secrets to creating a successful online brand …
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