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Diversity in the Workplace: Why Who’s at the Table Matters
In the corporate landscape, it’s easy to overlook words like diversity or inclusion, which often get tossed out as buzzwords lacking real meaning. But building an inclusive workplace where employees with different backgrounds, viewpoints, and identities can succeed is a benchmark for company success as well. In fact, a 2015 …
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‘Tis the Season to Get Creative: Using Social Media for Holiday Marketing
Many of your customers are gearing up for numerous holiday festivities that involve family, friends, and coworkers. This time of year also inspires lots of shopping. According to a study done by Deloitte, the average American will purchase 15 gifts during the holidays with the months of November and December …
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Meet & Greet : Your Buyer Personas and What You Should Know About Them
When you ask a small business owner what kind of customers they want to attract, it’s not uncommon to get an answer like “everyone” or “anyone who can use our service.” When you’re creating marketing content, however, it’s not often possible to create something that will appeal to every single …
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“Where You At?” 4 Attractions That Are Owning and Winning the Social Media Game
If you’re anything like me, you’re likely to experience an immediate rush of nostalgia when you hear the phrase “where you at?” Probably because you can recall the early 2000’s when Boost Mobile coined the famous tagline. However, with updates to technology happening all around us, the popular tagline has …
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Rookie Website Mistakes, Part 6: You Abandon Good Work When Replacing an Old Site
So, you’re launching a new spiffy, user-friendly website? Or, maybe you’re migrating your site from an HTTP to HTTPS secure domain? To make the launch as successful as possible, there are a few important steps you (or more likely your web developer) should take on the backend to facilitate a …
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Rookie Website Mistakes, Part 5: Weak Content
Welcome to Part 5 of our series on Rookie Website Mistakes. In Part 4, we learned about single page website design and how they often put form over function much to the detriment of your SEO and the user experience. While we all want a shiny new website with all …
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Nine Brands Who Have Mastered Instagram
Each social media has its distinct character, but Instagram is a beast that many small businesses aren’t familiar with. Twitter is quick and to the point, Facebook friendly, and Linkedin professional. But what about Insta? We can look at these nine companies that are effectively using Instagram to uncover the …
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Rookie Website Mistakes, Part 1: Slow Loading Speed
74 percent of customers will leave a website if it fails to load within 5 seconds. And the numbers don’t look too great even if your site is noticeably faster—according to Google engineers, anything slower than the blink of an eye, 400 milliseconds, can cause users to leave a page …
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Success Story: ALCC American Language
Learn how we helped ALCC American Language new inquiries while delivering higher site traffic and more frequent engagement on social media. The Situation The client is a language school located in New York City whose mission is to help international and local students learn English in a supportive atmosphere. The client’s goal was …
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Why Do Digital Agencies Have Setup Fees for Online Ads?
We often get the question from prospective clients of why we have setup costs for our online advertising programs. They ask this question because some of the companies that they speak with either don’t seem to have setup costs or don’t communicate a setup cost as such. Even those who …
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