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Growing Your Practice on Facebook, Part 6: A Facebook Success Story
Welcome to the final installment of our series on using Facebook to promote your medical practice. Now that we’ve covered best practices, we’ll show you how we put them in action using one of our own clients as a case study—Donaldson Plastic Surgery. Remember, if you want more information about …
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Growing Your Practice on Facebook, Part 4: Reach Your Audience
Now that you’ve gained valuable insights on the many uses of Facebook paid ads, the importance of engaging with your followers, and why all of this matters in the first place (spoiler alert: yes, social media is worth your time), we’re going to get into the specifics of understanding and …
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Growing Your Practice on Facebook, Part 2: Shareable Content
Now that you’ve learned why Facebook is such a crucial tool for your practice, it’s time to master one of the most important aspects of Facebook: engagement. Facebook is all about conversation and interaction. If you aren’t creating compelling content and engaging with your followers on a regular basis, your …
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Growing Your Practice on Facebook, Part 1: Why Facebook Matters
It’s no secret that Facebook isn’t going away anytime soon. Even with predictions a couple of years ago that the social media giant would lose a significant portion of its users to other contenders like Instagram, Twitter, WhatsApp, and Snapchat, they’ve managed to see steady growth. Since that prediction in 2015, …
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NEW ORLEANS, May 24, 2017 — The Plastic Surgeon’s Guide to Press Releases
Search Influence has done a little blogging about press releases in the past, but now it’s time to kick things up a notch—or 16 billion notches. According to the American Society of Plastic Surgeons, Americans spent roughly $16 billion on plastic surgery in 2016, which is an all-time high. With …
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Grow Your LinkedIn Network With These 3 Optimizing Tips
With over 400 million users, LinkedIn has become a social networking must for companies large and small. While other platforms like Facebook and Twitter are commonly used in marketing and SEO campaigns, LinkedIn can have a significant impact on online visibility and SEO opportunities. Instead of neglecting your LinkedIn account, utilize it …
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Grow Your Business With These 7 Digital Marketing Tactics
Members of the Search Influence team gave their insight on tried and true digital marketing strategies. These strategies apply to every industry, from plastic surgeons to attorneys, and many can be implemented across different channels of marketing. Using a mix of or all of the 7 tactics below is a …
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How a Debate About Onions Showed Google Might Not Be Infallible
A couple of weeks ago, I was driving to meet a friend for dinner when I heard a segment on NPR’s Marketplace that featured Tom Scocca talking about his article on Gizmodo about caramelized onions. At first, it seemed like many a segment on NPR we’ve come to expect—interesting and …
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Marketing to Males: How Can Your Cosmetic Surgery Practice Draw in More Men?
In a society that remains focused on physical appearance, plastic surgeons have plenty of healthy competition to appeal to the audience in their community. Because plastic surgery procedures are being purchased overwhelmingly by women—in 2016, women purchased 90.7% of plastic surgery procedures compared to 9.3% purchased by men—most marketers target …
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Home Sweet Home: Think of Your Website Like a House to Help Your Business
It’s the American dream: work hard, build your business up, start a family, and buy a house with a white picket fence. Most of us are cruising for the same kind of idyllic dream for our business as well, even if we have a harder time figuring out how to …
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