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Link Building: How to Develop a Winning Link Profile
Backlinks are a significant factor in a website’s search visibility. When a site links back to your website, it signals to search engines that it’s authoritative enough to be an information resource for other websites. That’s why it’s so important to any SEO strategy. However, SEO’s and businesses alike walk …
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Don’t Feed the Trolls: A Crash Course in Dealing With Twitter Trolls
Beware of Trolls Bridges, the mountains of Skyrim, and Twitter. What do these places all have in common? You have a chance of running across a troll that can ruin more than just your day. Bridge trolls aren’t much of an issue since human society has pushed them into barren …
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Top 5 Most Read Search Influence Blogs of August
It’s back to school time, and you know what that means—time to catch up on your reading! Here are the top five most read Search Influence blog posts of August. Study up! 1: What Happened to Facebook’s 20% Text Grid Tool? Ranking in the top five for yet another month, …
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Still Not on Twitter? Here are 10 Reasons You Should Be.
Still not sure about Twitter, eh? Maybe because it’s because conversation occurs way too rapidly on Twitter for you to keep up, or maybe it’s because you still don’t know the difference between a tweet and a hashtag. Regardless of what your reason is, it is time to rethink …
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How to Leverage Pokémon Go to Drive New Sales for Your Business
From the first time I booted up Pokémon Blue in my Gameboy Pocket way back in ‘98, I dreamed of being the very best—like no one ever was. Fast-forward to July 7th, 2016, and we all actually live in a Pokémon World. Once Pokémon Go was released, it quickly smashed …
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Top 5 Search Influence Blogs from July 2016
If you are like many of us at Search Influence, you took a few days off last month to enjoy the summertime. Now that August is here, you may have a few minutes to catch up on your reading. Here are our top five most read blogs from July. 1: Search …
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Local SEO: How to Clean up Citations for Better SERP Visibility
Google, Bing, and other major search engines are constantly changing and developing their search engine results pages (SERPs). Major components of these pages include organic, paid, and local results. With the ever-increasing use of mobile, these local results are growing in importance in overall SEO strategy. So how does one …
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How Can Facebook’s New Profile Layout Affect Your Business?
Facebook recently rolled out a new layout for business pages and the marketing implications could be more than initially meet the eye. Profile Picture Positioning We’ve all seen clever interactive cover photos with the overlapping square profile image on the standard desktop site. A drink from the cover photo is …
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Talk Nerdy to Me: One Influencer Explains Why She Embraces Her Inner Geek
Today is National Embrace Your Geekness Day, and I’m here to tell you what that means and why I’m personally proud to be a geek. So let’s start with the very common question, “Is being a geek the same as being a nerd?” I personally identify as both a geek and …
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Should Small Businesses Pick Online or Traditional Marketing?
At some point every year, all marketers must ask themselves one very important question. Whether you’re with a small business, agency, or massive corporation, this question plays an integral role in how you shape that year’s marketing strategy: Where Should My Budget Go? It’s inevitable, and you need to decide …
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