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These 10 Expert Tips Will Drive Traffic to Your Business’s Website
It doesn’t take a web expert to know that more traffic to your website means more business. However, researching ways to improve your online traffic isn’t always easy. We asked our in-house experts for their thoughts and came up with these ten ways to drive traffic to your website. 1: …
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Make Your Social Media Strategy Sizzle with Summer-Focused Content
How Is Summer Different than the Rest of the Year? Warmer temperatures make people more active in the summertime. With kids out of school now, many families will take at least one vacation over the next few months. And since 81% of Americans save money specifically for the summer season, there …
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Paper Vs. Digital To-Do Lists? Influencers Give Their Opinions
If you take a moment to look around today’s workplace, you will probably notice two sets of distinct people: those that use technology for everything, including their to-do lists, and those “old schoolers,” who embrace technology but are quick to pull out a tablet and pen to write down everything they need …
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From Europe, with Love: A Marketer’s Guide to Capitalizing on Tourism
I recently took my first ever solo trip and explored six European cities in two and a half weeks. On my trip, I realized the importance of tourism for small businesses. Every tourist needs places to stay, food to eat, and things to do while visiting—and that leaves a big opportunity …
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Search Influence Will Give One Of These Businesses $10k. Who Should It Be?
Search Influence is proud to be celebrating our 10th year of helping businesses succeed online. We can think of no better way to celebrate our 10-year anniversary than to give away $10,000 worth of free online marketing services to one lucky Louisiana-based business. It’s our “Make Your Dreams Come True” …
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The Easy Guide to Holiday Marketing: Four Tips to Help Land Last-Minute Shoppers
The Black Friday frenzy might be over, but that doesn’t mean people are done shopping. If your customers are anything like me, they’ll be walking through your doors at noon on Christmas Eve. So how do you score the last-minute shoppers? Here are a few easy, last-minute marketing tips to …
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Will Camp Out for Marketing Tips: Your Black Friday Survival Guide
November is here! A month full of falling leaves, dropping temperatures, giving thanks, and many people’s favorite shopping day: Black Friday. Last year, 133.7 million people shopped during the Black Friday weekend, according to a Fundivo.com study. As a local business, you may be trying to get a piece of …
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Stalking, Espionage, and More: The Guide to a Successful B2B Marketing Campaign
Dealing with business to business, or B2B, clients in search engine optimization, search engine marketing, or social media can be challenging. There is an extra layer of difficulty associated with a technical business that you don’t typically have when working on B2C campaigns. The key to starting a B2B online …
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A Little Bit Goes a Long Way: Small Steps For Improving Your Online Presence
Establishing your online presence can seem like a daunting task for small businesses or those who are less knowledgeable about the tech world. Fortunately, there are a few simple ways to market your brand and engage your customers without the hassle. Taking actions like creating social media accounts, keeping your …
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Retool Your Online Presence: 3 Tips for Small Auto and Home Repair Businesses
Everyone can relate to the frustration surrounding a defunct air conditioning unit or a well-traveled car falling apart—which is part of the reason why HVAC and auto repair companies are ubiquitous, particularly in the small business arena. As it stands today, there are over 1 million home and auto emergency …
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