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NOLA’s Mama Maji Leverages Online Relationships to Fight Global Water Crisis
Based in New Orleans, Mama Maji is a nonprofit organization that works globally to connect and empower women to address the global water crisis. Every day, women lose 152 million hours collecting the water necessary to drink, cook, clean, and bathe. In spite of the need for clean water access …
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Rebuilding Together: New Orleans Nonprofit Celebrates 25 Years of Service
Next weekend kicks off the 25th annual October Build for local nonprofit Rebuilding Together (RT). Comprised of two weekends of service on homes for low-income families, the elderly or disabled, and military veterans, October Build is the organization’s largest event and hosts hundreds of volunteers both from New Orleans and …
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Franchise Marketing: If You Aren’t Following These 4 Tips, You Aren’t Doing It Right
Franchise opportunities and the franchise sector grew by a whopping 28,800 jobs in June 2015, according to the latest report from the ADP Research Institute. It’s true: franchises in the U.S. are growing at a powerful rate. With this growth comes a need for specific digital marketing solutions to deliver …
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Hang Out with LocalU and SI to Master the Art of Facebook for Business
With the recent changes to Facebook’s business integration, business owners may be puzzled about how to best use the social platform for marketing and customer interaction. These questions and more will be answered this Friday, September 25 at 11 a.m. EST at Local University’s live hangout featuring Search Influence CEO …
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Ya-Who? The Slow Decline Has Already Begun for Yahoo’s Local Listing Service
Changes can surprise the SEO world (looking at you, phantom Google updates), and sometimes, changes can be seen a mile away. This is when everyone should look at Yahoo and their local listings. Their importance is diminishing every day, and eventually they will be a thing of the past, like …
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Word of Mouth in the Digital Age: The Importance of Online Reviews
Having just moved, I’ve spent a lot of my free time shopping on Amazon. From new bathmats to nice wine glasses, a majority of my paychecks have gone towards furnishing my new house. One thing I really needed, though, was a solution to the rock of a mattress that came …
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Continuity Is Key: 5 Tips for Syncing Up Your Multi-Location Franchise Marketing Plan
To the Small Business/Franchise Owner Interested in Growth: You have started a business and are considering an expansion, which will include another location (or several)! In doing so, you’ve been able to achieve what many people only dream of doing. You’re reaping the rewards and ready for more, so what …
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Small Business, Big Difference: Social Media Use on the Rise
Clutch, a B2B research firm, has released the results of its 2015 survey on small business practices in social media. The survey, which received more than 350 submissions, asked small business owners or managers to give insight into their social media and Internet marketing practices. The Findings Here are some highlights …
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How Apps Will Change the Future of Online Marketing
We use apps for everything. From staying in touch with loved ones to shopping for wedding dresses, apps are quickly taking over the mobile online world. But as businesses prep their sites for mobile in the wake of Mobilegeddon, many are overlooking the potentially lucrative opportunities available with apps. In …
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Facebook Enters The Game of GIFs: A Feast For People, Not Pages
On May 29, Facebook confirmed that it would begin supporting animated GIFs! Up until this point, only Giphy GIFs could be used on Facebook, but they appeared like videos where you’d have to click a play button for the animation to start. For now, however, this new, universal GIF support …
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