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Starting Out on Facebook: Small Business Marketing Solutions or Useless Sales Pitch?
A few weeks ago, Facebook Marketing Solutions, the advertising side of the social media giant, released its new education portal for small businesses just starting out online, titled Facebook for Business. The Facebook page for the group is nothing more than a simple sales pitch for businesses becoming involved on …
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Kenneth Cole/Cairo Twitter Debacle: Businesses Learn A Valuable Social Media Lesson
Last month, the world saw their attention turned to Egypt and watched media coverage unfold as its citizens protested in an effort to force long-term President Hosni Mubarak out of office. Subsequently, and like most hot button topics, the issue carried over to both Facebook and Twitter and lingered on …
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Radiohead and Social Media: The Twitterized Release of “The King of Limbs”
The members of Radiohead are a private bunch, often very selective with their interviews and keeping low-profile lives in their hometown of Oxford, England. As such, the press scrambles over every utterance that the band might put forth, which isn’t much. But their online presence, long established, is staggering. Their …
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Recently a slew of articles have been popping up about the ineffectiveness of Facebook advertising. While we recently touched on this subject in a previous blog post, I thought I would explain why this statement has little credence when Facebook ads are done properly. If you’ve read any of our …
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Foursquare Survey Contest Winner Announced
We’d like to congratulate the winner, chosen at random, from our respondents to the first-ever Foursquare advertiser study. In order to be completely fair, we picked the entry at the halfway point (#65 of 130 respondents). And the lucky winner was Jeff McAvoy of the Urban Ecology Center. The Urban …
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Matt McGee’s 7 Questions – How does Hall Piano stack up?
I posted a link to Matt McGee‘s 7 Questions Small Businesses Should Be Asking and got this question from one of our customers, Steve Kinchen at Hall Piano Company. It was a great excuse to do a little impromptu analysis. We may do a brief series of these. Steve Kinchen: …
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Foursquare Advertiser Survey
Search Influence is proud to be taking part in the first ever Foursquare Advertiser Survey with 3 other companies focused on local search and social media. Over the next 2 weeks, leading up to SMX Advanced, we will be polling businesses using Foursquares promotions tools to get the word out …
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You Can Buy Brand Love on Twitter?
Social media marketer realizes buying followers on Twitter is a waste of money and time – sexy Russian spambots never buy-in the marketing pitches.
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Google “My Social Circle” Invading The SERPs
Google Buzz with its “Connected Sites”option is deeper, and perhaps more insidious, than we thought. It appears, that in addition to insinuating itself into Gmail, Gchat and Google’s mobile services, through Google My Social Circle Google Buzz is picking up information from sites listed in your Google Profile and including …
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NASMM (Senior Movers) Conference Las Vegas 2010 – Presentations
Below are the slides from my presentations to the National Association of Senior Move Managers last weekend. This is my second year talking to the Senior Movers and they’re a great, very appreciative crowd. This year, I spent about 3 hours after the presentation doing review / recommendation sessions with …
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