Facebook Advertising Delivers Low Cost Per Lead

In the middle of August we started testing Facebook Advertising for one of our plastic surgeon clients.  The surgeon wanted to reach potential tummy tuck and breast augmentation patients.  We selected a number of stock images and loaded the ads.  However, Facebook rejected all of our ads (The Downsides) because they …
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Twitter: Fad or Essential Business Communication Tool?

From those who claim that Twitter is just a fad, to internet experts who believe that the impact of Twitter is being felt in ways never imagined, the news is abuzz with reports of this social media website. Love it or hate it, Twitter is here to stay, with its …
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Twitter: Fad or Essential Business Communication Tool?

LinkedIn Company Profile Tutorial from Dream Systems Media

Our colleauge Mat Siltala of Dream Systems Media (Mat was Social before Social was cool) has a nice video tutorial with some great screen shots on how to set up your LinkedIn Company Profile . Among the benefits are: One more positive reference for your brand (reputation management) Ability to …
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Now Post Reviews Directly to Facebook and Twitter

For online businesses that depend on customer reviews to improve visibility in local search, social media engagement has become even more relevant with companies like Yelp giving reviewers the option to seamlessly broadcast their Yelp reviews to Facebook and Twitter. According to the official Yelp blog, any photos that reviewers …
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Score More Brownie Points with Your Facebook Page

Facebook far exceeds the other major social networking sites in popularity and value, because it has the most loyal users, states a new social media study by Anderson Analytics. According to the news report, Facebook members were the most loyal among regular users of the four major social networking service …
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Facebook Marketing – Sneaky, Subversive, Effective!

The tactics of Local Facebook Marketing just got a whole lot easier to understand. Sarah Smith gave up the goods in her presentation at the Local Search Summit. It turns out there are some very subversive ways to use current Facebook technologies. Marketing on Facebook just got a lot easier. Don …
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Twitter for Local Business

This is the slide deck from my presentation at Local Search Summit “Using Facebook & Twitter to Drive Local Leads” this afternoon. We had a great crowd and I enjoyed the heck out of putting this slide show together. I was trying to position some real tactics in using Twitter …
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Use Twitter for Business? Tell Us About It

UPDATE: At the suggestion of Terri Troncale I want to invite submissions for non-profits as well. Please, please – fans, recommend your favorites! I’m really happy to have the businesses self-submit but I want to get rid of these iTunes cards 😀 Also, my original limitation on location was because …
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Tweet and Grow Rich – Identify And Amplify Your Ideal Followers

Twitter, a popular microblogging service and social media platform, can be an extremely valuable asset when conducting your internet marketing campaign. Through Twitter, your company can find and build relationships with prospective clients, promote your products and services or quickly draw traffic back to your website by adding links in …
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