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4 Tips to Make Your Social Media Rock as Hard as Your Band Does
Social media is vitally important to any musician group wishing to increase their recognition online. Facebook and Twitter both give way to expansive audiences and have become necessary in establishing an online presence. Band profiles have become a must-have for any local band wishing to increase its online presence. Amateur …
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One Brand to Rule Them All: Unite Your Franchise Fellowship on Social Media
So you want to be successful in online marketing? Well…your franchise needs to get social. More than 70 percent of franchise CEOs and marketing executives voted Facebook as the most effective social media channel for franchises, according to the 2015 Franchise Local Marketing Trends survey conducted by franchise software company …
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Insta-Update: Direct Messages Just Got Easier on Instagram
Back in 2013, Instagram launched Instagram Direct, which gave users a way to share with one person or a smaller group of people. Last week, they announced the rollout of a couple of exciting improvements, including sending posts in your newsfeed as direct messages and threaded messages. Direct Messages Improved …
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For Small Law Practices, Online Resources Can Be Judge & Jury
For many solo practitioners and small law firms just starting out, establishing a consistent client base is the number one priority. In the increasingly competitive land of marketing your law practice, it’s imperative to look beyond the traditional methods such as putting your picture on a billboard, directly contacting potential …
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Insta-Ads: Facebook Brings Instagram Ads to Life
Good news for advertisers! It appears that Instagram Ads are now open for advertisers through Facebook’s Power Editor. While no official announcement has been made (and Instagram hasn’t even updated their site), I stumbled across these new features while poking around my Business Manager. What tipped me off was the …
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A Tale of Two Google+ Updates: Shutting Down G+ Pages & Disconnecting YouTube From G+
In the past week, two new Google Plus updates have come to light. First, we found out that as of July 28, Google has plans to shut down inactive and unverified Google My Business (aka Google Plus) listings. On Monday, July 27, Google’s Bradley Horowitz posted on Google’s official blog …
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Small Business, Big Difference: Social Media Use on the Rise
Clutch, a B2B research firm, has released the results of its 2015 survey on small business practices in social media. The survey, which received more than 350 submissions, asked small business owners or managers to give insight into their social media and Internet marketing practices. The Findings Here are some highlights …
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Eggs & Beacon – Facebook Place Tips Help Businesses Digitally Advertise
Imagine walking into your favorite local bar. One of the first things you’ll probably do is pull out your phone while you’re waiting for a drink or a friend. Now, imagine that as you open the Facebook app, you receive a notification that, unfortunately for your liver, there’s a great …
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Five for Friday: Facebook Aims to Please, Amazon Goes the Way of Uber, & More!
1. Facebook Update Takes Into Account Time Spent Reading Stories – Search Engine Journal Facebook looks to be taking the next step forward in studying user behavior. The social networking giant is now directly measuring user activity and engagement, even when the user isn’t interacting with content. How important to …
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How to Win Followers and Influence People: Build Your G+ Following in 3 Steps
We’ve cracked the code to successfully increasing the Google+ following for a small business (or at least we know we’re on to something). Our little experiment shows that if you follow three simple steps, you can gain more followers on Google+. Now, before you equate the importance of Google+ (colloquially …
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