This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
-
These 10 Expert Tips Will Drive Traffic to Your Business’s Website
It doesn’t take a web expert to know that more traffic to your website means more business. However, researching ways to improve your online traffic isn’t always easy. We asked our in-house experts for their thoughts and came up with these ten ways to drive traffic to your website. 1: …
Continue Reading >> -
3 Tips to Help Law Firms Generate More Leads on Social Media
In 2015, 35% of all lawyers obtained clients from their social networks, according to an ABA survey. Tech-savvy attorneys and digital marketing experts alike know that social media sites like LinkedIn, Google+, and Facebook are great business development tools. Engagement is an imperative. In fact, it is the new word-of-mouth …
Continue Reading >> -
Birds of a Feather Tweet Together: How to Shape Your Dental Practice’s Strategy
With today being National Bird Day, one saying comes to mind, and it’s one that forever rings true: “Birds of a feather…” Like-minded individuals with similar interests and agendas generally come together and communicate with each other more regularly. This can be beneficial for dentists, periodontists, and orthodontists as they …
Continue Reading >> -
Only One Direction for New Twitter Hashflags: Up
Anyone who has been on Twitter recently has seen the popular custom Twitter emojis known as Hashflags. Hashflag images appear after a #hashtag and are activated on Twitter for specific occasions or events. Artists and events use these to generate trending hashtags, and having the specific Hashflag gives an incentive …
Continue Reading >> -
For Small Law Practices, Online Resources Can Be Judge & Jury
For many solo practitioners and small law firms just starting out, establishing a consistent client base is the number one priority. In the increasingly competitive land of marketing your law practice, it’s imperative to look beyond the traditional methods such as putting your picture on a billboard, directly contacting potential …
Continue Reading >> -
Have Hashtags Become the New Slogans?
In the world of marketing, businesses seem more focused on creating a captivating hashtag to correspond with the newest campaign rather than a fresh slogan. Is it possible for the two to coexist, or are slogans as we know them well on their way to becoming a thing of the …
Continue Reading >> -
Five for Friday: Facebook Aims to Please, Amazon Goes the Way of Uber, & More!
1. Facebook Update Takes Into Account Time Spent Reading Stories – Search Engine Journal Facebook looks to be taking the next step forward in studying user behavior. The social networking giant is now directly measuring user activity and engagement, even when the user isn’t interacting with content. How important to …
Continue Reading >> -
Five for Friday: Google’s Phantom Update Revealed, Remembering Sally Ride & More!
1. Google’s “Phantom Update” Is a “Quality Update” – Search Engine Land In early May, many people noticed significant ranking changes, which led to the rumor that Google had run a Panda update or a spam-related update. However, Google denied this, leaving many stumped by what could have mysteriously caused these …
Continue Reading >> -
Five for Friday: Survived Mobilegeddon? Check Out What Google’s Doing Next
1. Immediate Mobilegeddon Aftershocks – Moz Following the much-anticipated release of Google’s mobile update, a.k.a. “Mobilegeddon,” SEO authority Moz has taken its first look at the immediate aftershocks since the rollout. MozCast Mobile tracked the performance of mobile SERPs across a 10k keyword set over 10 days, but since Google …
Continue Reading >> -
Taking Flight in 140 Characters or Less: Twitter Advertising 101
Twitter advertising can be a great way to increase your follower base and drive traffic to both your social media pages and your website. It is relatively cost efficient, and it can help you drive the right traffic to your pages. There are three different types of Twitter ads all …
Continue Reading >>