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5 for Friday — Links, Stories, & Posts for Your Weekend
1. Google Acquires Waze to Improve Local Search Experience – Brafton On June 13, Google announced that it had acquired Waze, a social-sharing platform that uses crowdsourcing to gather real-time information about road closures and traffic jams to give mobile searchers accurate, up-to-the-minute directions. The deal will provide new data for Google Maps …
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5 For Friday — Links, Stories & Posts For Your Weekend
1. HTML5: An Essential Weapon for SEOs – Search Engine Journal The new HTML5 is set to receive a major upgrade and there are 5 key SEO innovations coming : Nofollow’s little brothers and sisters Alt-text gets some much needed support Identifying the most important links on your page No …
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5 for Friday – Links, Stories, and Posts for Your Weekend
5 Ways To Pay For Twitter Exposure – Crazy Egg We’re all used to the ads on Google and Facebook, but paid campaigns on Twitter are still unfamiliar for many businesses thinking about a paid advertising campaign online. Here are five different methods to get your tweets seen by more …
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5 Tips for Proper Hashtag Usage
I love social media. I also love staying organized. The great thing about hashtags is they bring the two together. For those who don’t know, hashtags are a way to categorize a post on social media platforms, like Twitter and Instagram, by tagging it with descriptive words or phrases. Hashtags …
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5 for Friday — Links, Stories, & Posts for Your Weekend
1. Top 4 Strategic SEO Trends to Watch for in 2013 – Search Engine Journal Don’t get lost in the mix! Take a broad look at your organization to make sure you’re producing top quality content, including social media, making your site mobile friendly, and understanding the knowledge graph. 2. Google Announces Retirement …
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New Orleans: A Growing Tech City
For those of you who don’t know, before Hurricane Katrina ripped through the Gulf South, New Orleans was on a steady rate of decline. However, the city we love to call home here at Search Influence is in the middle of a major renaissance. News sources across the nation have …
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2013: The #YearoftheTweet
Although some consider Twitter the redheaded stepchild to the social media behemoth that is Facebook, brands are beginning to recognize and harness the “real time value” of Tweeting. No one can deny that Twitter is growing in both users and usage. The number of tweets per day has increased from …
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Surprise Oscar Winner: jcpenney’s #YoursTruly Real-Time Marketing Campaign
During this evening’s 85th Academy Awards, jcpenney used real-time marketing to capitalize on our here and now, instant gratification tendencies by launching a strong activation through social media. The goal of the Oscars campaign was to grab new viewers and continue to update their more-than-outdated, less-than-classy image. To begin, their …
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TV’s Next Social Media Superstar Is…
In 2012, the number of people using social media grew to 1.43 billion users. This stark increase in tweeting, posting, and pinning has grabbed the attention of traditional marketers – most notably: Television. TV shows are not only leveraging social to increase brand awareness and interactions but to increase ratings. …
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Super Bowl Social Media: A Touchdown Pass for National Brands
Super Bowl advertising spots are one of the most sought after 30 seconds in television each year. With the event having an estimated viewership of well over 110 million, many national companies view the hefty $4 million dollar price tag as money well spent. In fact, the New York Times …
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