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12 Worst Social Media Mistakes of 2012 (And How to Avoid Them)
2012 was truly a year of phenomenal social campaigns by many national companies. However, with the good came plenty of bad. Here are some of the year’s worst campaigns, and how you can avoid these gaffes in your own businesses’ online marketing. 12. Kansas City Chiefs A disappointed fan tweeted at the …
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Taking the Twit Out of Twitter: How To Bounce Back From A Gaffe With Grace
We’ve touched on the importance of having a good Twitter handle, but just as important is the content of your tweets. While in the past you could expect to be chastised for a misspelling or typo in the classroom, social media platforms like Twitter now make your mistakes public in …
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Twitter and Your Business: Harnessing The Goliath
Since its initial launch in 2006, social media goliath Twitter has expanded into a vital part of our daily lives, 140 characters at a time. The microblogging platform provides a flexible platform for 14-year-old Jessica to share her flirtatious encounter with the boy from 3rd period Science while simultaneously hosting …
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Linkedin and Twitter Post Split: The Best Decision for Both
From the time Twitter uttered those dreaded words to Linkedin — “I want my (API) keys back” — fast forward one month. In its wake, the separation has left the intended higher ad revenues for both, as well as better user engagement for Linkedin. It was an odd pairing to …
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Twitter Medium Launch: The Next Big Social Network?
Last Tuesday, Twitter founders, Evan Williams and Biz Stone of Obvious Co., unveiled a new web platform, Medium, a publishing tool where people can submit photos and text. But this ambitious new publishing tool is still a bit of mystery. Medium is still in its preview stage, and it’s unclear …
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How To Twitter: Using Hashtags at San Diego Comic-Con
Since I’m an Level 9000 bona fide nerd, I traveled to San Diego last weekend to celebrate Comic-Con. Of course, I took lots of pictures of what was going on when I was there. If you don’t already know, you can join the Twitter party of any major event by …
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Twitter Ditches LinkedIn, Says It’s Not Personal
“It’s not you. It’s me.” That’s what Twitter proclaimed to LinkedIn this morning, ending a two-year partnership between the micro-blogging giant and the social network site for job seekers. Breakups are hard to do, as the saying goes, but according to LinkedIn, they didn’t even care in the first place. …
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Where Do We Get Our News — the Source of Social Media or Social Media as Source?
It’s always up for debate on what’s “newsworthy.” In the time before computers, newspaper and newscasts were the ones that dictated what was important in the world. What they considered “news” and a “must-know” became what was published and what we did know. But now things are different — very …
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Twitter SPAM can get you BANNED!
No one likes SPAM! I’m not talking about the canned meat product. I happen to like the stuff myself. It reminds me of camping when I was a kid. What I am talking about is that which clogs our inboxes, dilutes and degrades the integrity and usefulness of … well, …
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You Can Buy Brand Love on Twitter?
Social media marketer realizes buying followers on Twitter is a waste of money and time – sexy Russian spambots never buy-in the marketing pitches.