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Search Influence to Present on AI at UPCEA’s Annual Higher Education Conference
This March 24-26, Search Influence is headed to Denver, Colorado, for the 2025 UPCEA Annual Conference! Paula French (Director of Sales and Marketing), Jeanne Lobman (Director of Operations), and Will Scott (CEO and Co-Founder) will host a booth and discuss the state of higher education marketing, with a focus on …
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WEBINAR: Top Trends for Your 2025 SEO Strategy [Search Influence and UPCEA]
About the Higher Ed SEO Trends Webinar Search Influence and UPCEA hosted the joint webinar “Top Trends for Your 2025 SEO Strategy to Attract the Modern Learner.” AI-generated search results and social search have transformed user behavior, including how prospective students research and apply to institutions. As higher education marketers, …
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Not Tracking Cost Per Inquiry? Expect Budget Waste
Key Insights Tracking and optimizing CPI is crucial for higher education marketers to ensure budget efficiency and maximize return on investment. Failing to track CPI can make it difficult for higher ed marketers to correlate marketing success with enrollment, justify budget allocations, and optimize campaigns. Tracking CPI empowers higher ed …
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Gain Recruitment SEO Insights From Will Scott’s Recent UPCEA Blog Post
Search Influence Co-Founder and CEO Will Scott recently wrote a guest blog post for our higher education marketing partners at UPCEA. The blog post, titled “Drive Success: Using Recruitment SEO to Fill Higher Education Seats,” takes an in-depth look at how higher learning institutions can utilize recruitment SEO to adapt …
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Search Influence to Present on Higher Ed Marketing Metrics at the 2024 Annual UPCEA Professional and Online Education Conference
This year at the 2024 Annual UPCEA Conference, Search Influence will present an informative session titled, “Secrets of Highly Successful Enrollment Marketing Teams: Proven Strategies to Set & Reach Goals and Maximize Budgets.” Join us as we uncover the secrets to supercharging your enrollment pipeline through efficient higher education marketing. …
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Search Influence and UPCEA to Present Webinar: “What Gets Measured Gets Managed: Higher Ed Marketing Metrics Research Report”
53% of our higher ed marketing research respondents aren’t satisfied with their campaigns’ performance. How are you doing? On Wednesday, March 13, at 2 PM ET/1 PM CT, Search Influence and UPCEA will host the live webinar, “What Gets Measured Gets Managed: Higher Ed Marketing Metrics Research Report.” We’ll cover …
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UPCEA Webinar Highlights: The Power of CPI in Measuring Higher Ed Marketing Success
Key Insights: Search Influence and UPCEA have teamed up to create a nationwide benchmark for cost per inquiry (CPI) specifically for professional, continuing, and online education institutions. With an industry-standard benchmark, higher education institutions can better understand how effective their marketing efforts are in attracting prospective students and the factors …
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What is Cost Per Inquiry (CPI) in Higher Ed Marketing?
Key Insights Cost per inquiry is the most important metric to measure and drive the efficiency of campaigns. Cost per inquiry is most frequently tracked as a KPI for digital marketing channels (i.e., CPI from paid search or CPI from organic), and it can also measure the effectiveness of digital …
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UPCEA MEMS Conference Insights: SEO Strategy for Higher Education
Key Insights: Research indicates that most people’s first interaction with a brand occurs through a search. This makes it critical to optimize your university’s online presence for SEO. Despite 84% of marketing departments considering SEO as a core part of their strategy, 51% of institutions surveyed still lacked an established …
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Search Influence and UPCEA to Present at the 2023 UPCEA MEMS Conference
This year at UPCEA’s 32nd annual MEMS Conference, Search Influence Director of Sales & Marketing Paula French will present “SEO Straight Talk: True Stories From Your Peers and How They Found Success” alongside: Drew Larose, LSU Online & Continuing Education Associate Director of Digital Marketing Christa Payne, Tulane SoPA Chief …
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