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3 Actionable Ways to Make Your Creative More Diverse
Key Insights Diverse creative does not stop at just photography—companies should diversify their videos, illustrations, and voiceovers. Companies who do not have the resources to create their own assets can purchase existing diverse photos and videos and edit existing illustrations to be more representative of diverse audiences. The presence of …
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How to Create Effective and Engaging Video Content on a Budget
In 2019, it’s impossible to deny the importance of video content for businesses. Visitors spend 2.6 times more time on pages with video, and websites with videos are 53 times more likely to reach the front page of Google than ones without. 95% of the message is actually retained from …
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The Strategic Marketing Method to Building Your Brand on Youtube
In true Search Influence fashion, I am going to start this blog post the same way we typically start our weekly company meetings, with a quote: “You cannot teach a man anything; you can only help him discover it in himself.” – Galileo Though Galileo provided us with this insightful …
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How to Optimize YouTube Videos for SEO
What’s your first thought when you think of YouTube videos? Funny pet compilations or cooking tutorials? Well, if so, then it might surprise you that YouTube is more than just a resource for entertaining clips or personal vlogs (video blogs); it’s actually the second-most visited website in the world, behind …
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Don’t Leave Your Website Buffering: How to Make Big SEO Gains with Video Content
Everyone likes watching videos on the Internet—funny videos, cute animal videos, cute kid videos, and cute videos with kids AND animals. And while there will always be a place for these videos in our hearts and on the web (what would YouTube be without them?), video content has recently found …
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Tell Me a Story: Nonprofit Storytelling Tips for Effective Social Conversion
Effective nonprofit marketing (and fundraising) starts with a story. A good story resonates with the audience, advances the mission of the nonprofit, and calls people to action. Nonprofits are unique from their for-profit counterparts, because even more important than facts are feelings. A good story creates an emotional connection between …
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Healthy Content: 4 Tips to Drive Conversions in the Medical Industry
In the medical and plastic surgery industries, it can be hard to get past the medical jargon and engage with readers online. But despite these challenges, building up an online presence is vital in this day and age. Everyone online wants to gather information quickly, and they seek immediate gratification …
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Five For Friday: Death to G+, Facebook Video Calling, A Tech Movie Rec & More
1. Schema Marks Up Gmail – Moz Not too long ago, thanks to a pair of excellent blog posts from David and Ian, we learned all about schema—what it is, what it does, and how it can dramatically help a client’s online marketing strategy. After that wealth of knowledge was handed down, it …
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How A Little Nip And Tuck Can Improve Your SEO
Makeovers aren’t just for mommies looking to restore and improve their post-pregnancy appearance through multiple, personalized plastic surgery procedures. Makeovers can also work wonders for websites in the cosmetic medicine industry. If your website isn’t bringing you a consistent stream of new patients, it may be time to give your …
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I’m So Trendy. You Already Know… Using Google Trends on YouTube
The last time I wrote about Google Trends, I explained how it could be useful in your keyword research process. I am now going to explore how this tool can be used to create a strategically optimized YouTube video. Note: As mentioned in my previous blog, keep in mind that …
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