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Home Sweet Home: Think of Your Website Like a House to Help Your Business
It’s the American dream: work hard, build your business up, start a family, and buy a house with a white picket fence. Most of us are cruising for the same kind of idyllic dream for our business as well, even if we have a harder time figuring out how to …
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I Wanna Index You Up: Google Exposed
Google is a great keeper of secrets. They’re willing to share parts of demographic data captured from their users with potential advertisers. But, they keep their own personal data locked up pretty tight, or at least tight enough to keep anyone without a neurosis for data away. About a month …
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The Saints Fan’s Guide To Schema
Saints season is underway as our boys in black and gold try to bring another Super Bowl win back to the Bayou. Fall season isn’t just a time to enjoy football accompanied by ice cold bevs, a few Lit’l Smokies, and a seven-layer dip, it’s also the best time to …
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Tiny Houses and Tiny Spaces: Making the best use out of space
The term “Netflix” is Internet speak for “how to kill 2 hours on a rainy Saturday evening.” Well, it was one of those times, and I had stumbled upon Tiny: A Story About Living Small. This documentary shows Christopher Smith’s yearlong journey to find a home of his own. To …
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A Few Things You May Or May Not Have Ever Wanted To Know About Schema, But Were Too Bored To Ask
As Google continues to affirm its support for more detailed types of schema markup when crawling sites, it seems that there is an increased level of general interest in the concept and implementation of schema. I know that across our office, there are constant enraptured whispers about the ethereal mystery …
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3 Tips for User-Friendly Navigation
A few weeks ago, my future mother-in-law purchased her first iPad. While she has been the proud owner of an iPhone for a few months, there was something different, to her, about the navigation of an iPad. As we were walking through some of the different apps and functions on …
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Can’t Code #2: Binary Basics
The most basic code in the world of digital technology is binary code, which employs the binary digit, or “bit” for short. This code consists of 1’s and 0’s. The 1 means that something is; the 0 means that something isn’t. There’s no room for ambiguity when using bits. We’ll …
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A Drive Down Leigh Circle
If I know one thing about Search Influence, it’s that we would be nothing without the help of our Development Department. Starting with one member, Luke Ledet, in 2010, the department has grown quickly to 11 people in correlation with our expanding company. They work tirelessly to improve not only …
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Welcome to “Can’t Code”
Lessons, Musings, and Complaints about Digital Technology I started working at Search Influence a few months ago. Before that, I had a lot of web design experience, but all of it was very informal and self-taught. Due to budget cuts at the University of New Orleans, my graduate department asked …
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How To Handle Automated Software Headaches
To set the ‘scene,’ you’ve either recently purchased or are about to purchase a piece of software that is meant to offer improvements for your business. Whether it’s some form of automated process, or software that adds another form of datum for you to analyze and use for future success …
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