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The Infectious Spread of New gTLDs: Good For Your .Business?
Over the last year and a half, the Internet Corporation for Assigned Names and Numbers, or ICANN, has been releasing more than 1,300 new gTLDs, or generic top-level domains. During this time, there has been a growing conversation amongst business owners as to whether or not they should make the …
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Healthy Content: 4 Tips to Drive Conversions in the Medical Industry
In the medical and plastic surgery industries, it can be hard to get past the medical jargon and engage with readers online. But despite these challenges, building up an online presence is vital in this day and age. Everyone online wants to gather information quickly, and they seek immediate gratification …
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How Infographics Can Give Your Online Strategy a Facelift
No industry knows the importance of image more than plastic surgery. Before and after pictures are worth a thousand words, and prospective patients heavily rely on visual information derived from those pictures when deciding which cosmetic procedures to explore. However, plastic surgery websites do not have to restrict themselves to …
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More Locations, More Problems? Optimize Your Franchise SEO—Part 2
In part two of this two-part series about how to successfully optimize your franchise SEO, you will find three more winning strategies and steps for multi-location or franchise SEO. It’s All About Location The effort to have each location found in its own market is often perceived as the most challenging …
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More Locations, More Problems? Optimize Your Franchise SEO—Part 1
Do you ever feel like your efforts to market your business with more than one location are ineffective? Do you live with the constant doubt about whether or not you did as much for one location as you did for another, or if your franchisees are doing something counterproductive that …
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Googleplasty: How to Reshape Your Search Results (Part 2)
As more businesses begin to take efforts to improve their online presence, standing out in search results of highly competitive markets and areas becomes even more difficult—and nowhere is this perhaps more true than in the cosmetic medicine industry. In order to reshape your search results through the art of …
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YourCompany.Sucks – Dealing with the Future of Domains
When I first read that .sucks domains would be launching in 2015, I chatted with a friend of mine about it. This friend is not in the search engine optimization industry, but he does have a website for his established local business. The whole .sucks conversation boiled down to this: …
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Don’t Be Afraid To Stop & Ask For Directions: Making Google My Maps for SABs
As promised in my last blog about the new Google My Maps, I’m here today to teach you how to how to create My Maps for service area businesses (often referred to as SABs) that have highlighted boundaries of what counties or parishes they service. Before we delve into this …
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5 for Friday – Google SSL Warnings, Twitter & Amazon Collab, and more!
1. Twitter and Amazon Link Up, Add Items To Your Shopping Cart With A Single Tweet – Buzzfeed Amazon is using Twitter to drive sales with the new #AmazonCart feature. This may be a major breakthrough for ecommerce businesses. It’s super simple: The business tweets out a link for a …
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Why I Hate Your Website: A Guide to Good Web Content
Hopefully you’ve read some of our other great blogs on sharable content and you’re sending out all those valuable signals that lead people back to your website. These leads are great and all, but what good are great signals and roadmaps if they lead you to something… disappointing? Imagine your …
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