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Watch the Possibilities Unfold
For many years we’ve considered the fold, or the first 600 pixels of content on a website, to be the gateway for user interaction and hopefully the production of leads. To take advantage of this, we’ve filled this space with as many buttons, forms, and click-through opportunities as humanly possible. …
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Welcome to “Can’t Code”
Lessons, Musings, and Complaints about Digital Technology I started working at Search Influence a few months ago. Before that, I had a lot of web design experience, but all of it was very informal and self-taught. Due to budget cuts at the University of New Orleans, my graduate department asked …
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3 Ways To Make Your Website More Skim-able
Bill Gates once said, “If your business is not on the Internet, then your business will be out of business.” I think we can expand on this and say that if your business doesn’t use the Internet to its advantage, it will not compete with those that do. This includes …
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The Return… of the Website
The website is back, y’all! Yeah yeah, we know they didn’t go anywhere, but for the last few years we have had a large shift to companies investing in their social media presence and building out experiences that their fans can interact with on Facebook. It made sense 100% of …
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Website Mobilization Tools Go Head To Head: DudaMobile vs MobeeArt
I don’t know about you, but I can barely leave my desk without grabbing my iPhone and bringing it with me. I know I’m not alone in this because as of May, more than half of U.S. mobile users have smartphones. Each day more people are interacting with websites, search …
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Internet Form Response Times — Does A Quick Reply Really Matter?
In the search engine marketing world, one of the main tools for generating leads is the use of an online form. Forms can be an invaluable tool for generating leads and increasing revenue. They also provide a metric for classifying return on investment. We are all familiar with the usage …
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New Kid on the Social Media Block – How to Generate Brand Awareness and Valuable Links using Pinterest
As an admittedly addicted Pinterest user, I’d like to clear up a few things about the relatively young social media site and its potential use for marketing and SEO linkbuilding. With Pinterest quickly rising in popularity, I’m constantly hearing it referred to as a social bookmarking tool for sharing images. …
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Blinded By The Site: Making Friends With Web Design Minimalism
If you’re anything like me, when you visit a website that’s overloaded with Flash, an abundance of images, excessive menus, and just a general maze of content, your brain shrivels up to the size of a raisin and your eyes glaze over with no focus of what to look at …
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Website Promotion – 7 Common Lies & Misconceptions
After many conversations with existing and potential clients, I have come to find there are many misconceptions and straight-up lies about our industry. Some of these lies are just bogus and everyone should be aware, so I’ve whipped up this handy guide with explanations! 7. You cannot make money with …
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NASMM (Senior Movers) Conference Las Vegas 2010 – Presentations
Below are the slides from my presentations to the National Association of Senior Move Managers last weekend. This is my second year talking to the Senior Movers and they’re a great, very appreciative crowd. This year, I spent about 3 hours after the presentation doing review / recommendation sessions with …
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