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Word of Mouth in the Digital Age: The Importance of Online Reviews
Having just moved, I’ve spent a lot of my free time shopping on Amazon. From new bathmats to nice wine glasses, a majority of my paychecks have gone towards furnishing my new house. One thing I really needed, though, was a solution to the rock of a mattress that came …
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Hello Bing, Goodbye Yahoo Local: Moz Local Makes Moves
Moz Local made some small changes to its reporting dashboard over the past week or so. These small layout differences indicted a large change in the capabilities of the tool. Only announced on August 18th (though acknowledging that updates slowly rolled out over the previous week), Moz has added City …
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Don’t Give a Dang About a Bad Reputation: I’ve Got No Online Reputation
Reviews are essential to a successful business. Bad reviews can make or break a long-established business or a fledgling one. Companies have even sprung up to help combat bad online reputations. But what of the companies that have little or no online reputation at all? This scenario can be just …
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Amazon Has a House Party, and Your Local Business Needs an Invite
To compete with Angie’s List, Craigslist, Yelp, Home Advisor and other marketplaces, Amazon has recently launched its own marketplace called Amazon Home Services. What makes this platform different from the others? How could it help you, as a local business, with an increase in leads and improved Google rankings? Amazon …
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Survive Google’s ‘Mopocalypse’ with these Tips for Your Mobile Strategy
Google’s new mobile-friendly update, which I originally discussed in my Search Engine Land column, is rolling out this month, and it’s time to put the focus on mobile. But with all this buzz about mobile websites, you may be thinking, “My website looks fine on my smartphone when I pinch …
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6 Methods For Healthcare Providers To Turn Great Service Into Great Reviews
As society continues to evolve into a highly mobile culture, we see how heavily online reviews influence the selection of a practice or practitioner. In fact, among patients who look for online reviews of doctors, an estimated one-third reported choosing a physician based on good ratings, according to a national survey published in …
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Is Apple Pay Keeping Google Wallet Away? Yelp Gets Posh + More!
1. Apple Pay Launches as a part of iOS 8.1 – Mashable On Monday, one of iOS 8’s most anticipated features, Apple Pay, went live. iPhone 6 and iPhone 6 Plus users only had to download the iOS 8.1 update and add a credit card to Passbook to start using …
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New York Hotel Fines $500 For Negative Online Reviews. How Can They Fix It?
A Hudson, NY hotel has a perplexing way of dealing with bad reviews. According to Page Six, instead of using bad reviews as constructive criticism, the hotel charges wedding couples $500 for each bad review their guests post online. “Please know that despite the fact that wedding couples love Hudson and …
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Five For Friday: Facebook Mobile Ad Tracking, Promoted Video Tweets, And More.
Facebook rolls out new way for advertisers to track engagement with mobile ad campaigns. User suspicion on the rise as updated Messenger app gains greater access to personal information stored on mobile devices. Twitter begins testing promoted video posts for brands. Yelp and Bing join forces in the name of …
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Five For Friday – Off With Your Map Packs: Google Changes Algorithm, Yelp Is An SEO Genius, And More!
1. Upload 12 Second Videos Via Yelp’s iPhone App As promised back in May, the roll-out of Yelp’s video review upload for iPhone users happened this past Monday. This update allows local businesses to add 3 – 12 second videos via the Yelp Mobile App. We don’t want you to …
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