Turn Clicks Into Customers With Smarter Ad Data – March Client Insider
March 18th, 2025 by
Boost Ad Results with Enhanced Conversion Tracking
Optimize campaigns for quality leads, not just any leads
We’ve tested a new strategy to improve your ad results and are now rolling it out to eligible clients. Your Account Manager may reach out to discuss how integrating your CRM data can enhance your ad performance.
Enhanced conversion tracking connects Google Ads clicks to actual conversions, even for offline or “in-store” purchases. This gives you a complete view of a complex prospect journey so we can optimize campaigns for your ideal customer.
By integrating your CRM or customer data with Google Ads, we can:
- Target high-quality leads who are more likely to convert
- Track in-person and phone sales influenced by your ads
- Optimize campaigns to get more qualified leads, not just any leads
Enhanced conversions enable us to attribute that first ad click as part of the full purchase journey, even if it wasn’t the final conversion touchpoint. Clients using enhanced conversions have seen significant ROI improvements without increasing ad budgets.
By using enhanced conversions, we can track how digital ads generate both online and in-person purchases in a privacy-friendly way, and optimize ad spend to drive more qualified leads.
Want your ad spend to reach more of your ideal customers?
Your Account Manager will assess whether this upgrade would improve lead quality for your campaigns and discuss next steps with you.
