What Does “Optimize” Really Mean? – January Client Insider
February 4th, 2025 by
Trust your Marketing to a Team, Not a Machine
Expert oversight, constant adjustments, and data-driven strategies to drive results.
Success in advertising requires more than just automation—it takes a human touch. Ever wondered what goes into managing your campaigns?
Your management fee is an investment in expert-driven strategies to deliver results consistently, not just a line item on an invoice. While tools like Google Ads offer advanced automation, such as automatic bidding, they require expert oversight to ensure lead quality and maximize ROI. That’s where our team comes in.
Here’s what your management fee covers:
- Ongoing Campaign Optimization: This isn’t a one-and-done setup; it’s an evolving process requiring human expertise to refine ad copy, targeting, and strategy based on real-time performance.
- Data-Driven, Professional Management: Our certified professionals leverage their expertise to monitor and adjust your campaigns, pairing the power of automation with expert judgment for maximum ROI. They use your data—like lead quality ratings and offline sales, which automated campaign tools often can’t access—to make adjustments that will impact your bottom line.
- Fresh Creative Insights: The best ad campaigns creatively evolve. Our optimizations include testing multiple ad variations, identifying the most resonant messaging, and creating new ad materials and messaging to enhance results.
Why does this matter? Machines are powerful, but they can’t replace the insight of the skilled Search Influence marketers who manage your campaigns.
Ready to optimize your success in 2025? Reach out to your Account Manager today to discuss new digital advertising channels to expand your reach.
