Why Hire a Digital Marketing Agency? Outsource for Faster Growth
December 16th, 2024 by
Key Insights
- Hiring a digital marketing agency gives in-house marketers access to a team of experts with specialized skills and knowledge. Companies benefit from advanced marketing techniques without ongoing in-house training and investment in expensive tools.
- Outsourcing digital marketing to an agency frees up time for businesses and internal teams to focus on their core operations.
- Hiring and managing an in-house marketing team comes with risks, such as turnover and unmet expectations.
If your online growth is slowing because your advertising strategies fall short…
A digital marketing agency!
Taking on all aspects of marketing in-house is scary, especially when you lack the time, expertise, and resources to create campaigns that connect with potential customers.
A good digital marketing agency helps you reach your target audience with results-driven campaigns that meet your business goals. It also requires less commitment while adding more overall capacity to your business.
Hiring an experienced digital marketing company will offer a fresh perspective and help grow your business online.
Why Hire a Digital Marketing Agency?
When you hire the right digital marketing agency, their team becomes an expansion of your own. A great digital marketing agency is an invaluable asset, from handling your social media advertising and paid digital advertising to helping you create marketing materials and optimizing your website for search engines.
There’s no need to spend the time, effort, and money on building an in-house marketing team when the benefits of hiring a digital marketing agency are abundantly clear.
1. Expand your resources, skills, and capabilities
Outsourcing your digital marketing services allows you to access more specialized skills, knowledge, and tools without the long-term commitment of hiring an in-house team.
Digital marketing agencies stay updated on the latest marketing trends and strategies. This allows you to reap the benefits of the most advanced marketing campaigns without committing time and resources to keep up with this constantly evolving industry.
And with those trends comes a rollout of new (and expensive!) tools and skills you must master to stay in stride with the industry.
Do you have time to learn about Google’s AI overview rollout and choosing the right attribution model for GA4? Of course not. You have other priorities — like setting strategy and planning budgets.
2. Gain greater capacity for increased productivity
We get it; we’re marketers, too. You take pride in your adaptability and knack for learning new skills on the fly.
But there is hardly enough time in a day to complete all your to-dos, much less become an experienced SEO professional, creative copywriter, and detail-oriented digital ads manager.
You’re wearing more hats than an MLB dugout!
Hiring a digital marketing agency allows you to be the manager without having to play first base and shortstop too.
This helps you focus on your other daily responsibilities, freeing you up so you can be more effective.
3. Receive a shortcut to solutions
An agency solves your marketing challenges fast and with proven expertise.
Like any industry, digital marketing is full of its own quirks. Digital marketers are well aware of these oddities and are prepared to anticipate and navigate them.
For example, say you’re struggling with rising online advertising costs in 2024. The right agency would pinpoint that online advertising costs are rising because it’s an election year and then pivot your marketing strategy to a more cost-effective solution.
4. Mitigate common risks associated with internal hiring
Hiring a digital marketing agency to expand your team requires less commitment and time than building one in-house team while delivering greater lead generation in return.
Building a full-service in-house team is no small task.
You have to spend time and money on recruiting and training new employees, all while risking turnover or not meeting expectations.
Why gamble on an in-house marketing team when you can pay for what you need when you need it with a digital marketing agency?
The answer is clear.
5. Decrease burden and burnout
Being a marketing manager is hard enough. Don’t add to your burden by hiring and overseeing a full-on team to manage your marketing process. Your time should focus on the broader marketing picture, not nearing burnout because you’re trying to master new digital advertising techniques.
6. Adapt quickly to change
You must be a campaign chameleon to ensure longevity in your marketing efforts, always ready to adapt to new environments and circumstances.
But if you’re not much for reptiles, a knowledgeable digital marketing agency brings a similar knack for adaptability.
A marketing agency can pivot your strategy at a moment’s notice. Whether your key performance indicators are down or you need to update your social media platforms, your agency is there.
Why Businesses Choose Digital Marketing Agencies Over In-House Teams
At this point, you might be thinking, “Of course, a blog written by a digital marketing agency recommends hiring a digital marketing agency.”
While your skepticism is understandable, we aren’t the only ones who recommend hiring a digital marketing agency. Our clients do, too.
- An hour’s worth of your research goes beyond what we can come up with in a week” – B2B SaaS Company
- “With not even a full year together, we are already seeing the impact of SI’s expertise on our program awareness and engagement.” – Private Research University
- “Search Influence offers the expertise of a large and long-established organization with the culture and adaptability of a small boutique shop.” – State University
- “Knowledgeable, professional staff who are leaders in their field.” – Regional Cultural Venue
- “The overall turnaround time from the first meeting to the deliverables was quick, and they were always communicative.” – State University
The payoffs in action
Below is a perfect example of how partnering with an agency can elevate your marketing efforts.
The marketing team at a continuing education school at a large university had the skills to build their website and write content, but they needed guidance on how to build the site with SEO in mind from the start.
Search Influence completed an SEO audit and UX audit for them. This client brought us in at the start of the website redesign so we could offer extra guidance on what was good and not so good about their current website.
Since completing the audit, the school partnered with us on six months of consulting to ensure our recommendations were carried out during the redesign.
This is a perfect example of how partnering with an agency can elevate your marketing efforts. With our recommendations, the client’s website is expertly built to dominate the SERPs from day one.
Take Our Higher Ed SEO Quiz to Find Your Best Approach
Making decisions about managing your SEO strategy in-house or outsourcing it to an agency can feel overwhelming.
Fortunately, tools and frameworks exist to streamline this process — like Search Influence’s Quiz: Higher Ed SEO – In-House or Outsource?
Our Higher Ed SEO Quiz simplifies the decision-making process for university marketers by helping you determine the best approach for managing your SEO — whether that’s keeping it in-house, outsourcing, or adopting a hybrid model. In just a few minutes, you’ll gain customized recommendations that align with your institution’s goals and resources.
These actionable insights empower you to make smarter staffing decisions, maximize your team’s potential, and enhance the effectiveness of your SEO strategy.
The Higher Ed SEO Quiz is designed with busy higher education professionals in mind, offering quick and actionable results.
By integrating this decision-making framework into your broader marketing strategy, you can make informed decisions about your staffing choices, ultimately boosting your SEO efforts and your institution’s ability to connect with prospective students in a highly competitive marketplace.
Take our Higher Ed SEO Quiz for custom recommendations.
Experience the Benefits of Hiring a Digital Marketing Agency
Search Influence has helped businesses create ROI-focused marketing strategies since 2006.
With our expertise and commitment to staying ahead of industry trends and research, we’re here to help you optimize your digital marketing efforts.
Ready to find the best approach for your higher ed SEO strategy?
Take our Quiz: Higher Ed SEO – In-House or Outsource? to get personalized insights, or contact Search Influence today to see how we can help you navigate the complexities of digital marketing with confidence.
